Brand and Media Practice Area Lead

In this Strategic Leadership role, you will be responsible for the development of the SA&I Brand and Media Practice Area business for India operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Sales Product Experts team working closely with the Regional Brand & Media Practice Area leader and support India Business Partners across Verticals (Specialty Sellers/SS) in collaboration with multiple areas like PL, Customer Success , Sales Enablement, Marketing, etc.  

Responsibilities 

Profitable revenue growth 

• Own overall India Practice Area revenue and cost OP, driving long term profitable growth. 
• Understand portfolio profitability and improve Practice Area profit profile via product mix. 
• Craft India client engagement plans alongside the Vertical leaders and Business partners for target client activation at local India level .
• Set Quarterly and Annual Sales quota
• Provide detailed sales forecasting on a monthly basis on your products
• Serve as senior leader on Local RFP engagements working across SA&I and NielsenIQ for a unified response and representing the Practice Area and its tools.      
• Involve in proposal development and E2E sales process in partnership with Business Partners, Sales Enablement and Customer Success teams. 
• Bring to Life the Go to Market plan – review , adjust with vertical leaders as well partnering with Regional Practice leader on Brand & Media  .
• Being part of the larger regional community , sharing as well as bringing regional best practices to India and working closely with other  regional and country practice leaders, sales enablement, product marketing and training India teams in the creation of Sales Plays, Sales campaign calendar & content, Commercial Decks, Proposal Decks, Demo Scripts, training plans, pitch perfect certifications, etc..   
• Build valuable routines across the team to keep high engagement levels and collaboration across teams and voice of the practice – sharing BDPs, Case studies , Gift of Content ,White Space opportunity frameworks, etc. with a regular cadence
• Collaborate with Business Partners and Customer Success  to create standard SOW documentation.   

Voice of client 

• Partner with Regional and Global Brand & Media teams to give input for product development and prioritizations based on Vertical and client feedback, RFPs requirements, competition analysis and market trends.  Feed competitive lens regularly to Regional Brand & Media  Practice leader and India SA&I leader
• Collaborate with PL and sales transformation team on rate cards that reflect pricing strategy / positioning vs competition and enable internal profit targets. Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in and feed the input to Local India SAI leader, Local MD and Regional Practice leader  

Product positioning and awareness 

• Clearly and convincingly articulate Practice Area offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Adapt Regional Practice Area sales framework to India, linked to use cases relevant to specific target buyer personas.   
• Adopt and adjust Regionally built buyer personas profile and objection handling playbook to India market needs. Generate buyer personas database by verticals and help activate the same with GTM plan along with the Vertical Leaders
• Facilitate the creation of client case studies to support product positioning. 
• Lead or support T2T client meetings concerning Practice Area    
• Locally adjust and implement the global and regional sales strategy for Practice Area / Product strategy in partnership with product marketing  
• Maintain broader Practice Area product/technical knowledge across all SAI tools. Participate in regional boot camps. Plan and Initiate local Bootcamps to train the Business partners

• Expert in CPG / new vertical Sales, Brand development and tracking, Marketing effectiveness, Advertising and Design in several regions 
• Proven Leader of high performing teams 
• Bachelor's Degree required, Master’s preferred 
• Knowledge in sales processes in CPG / new vertical companies, customers, modern and traditional market 
• Good knowledge of NielsenIQ products, services and data preferred 
• Expertise in (application of) one of NielsenIQ solutions is a plus  
• Strong analytical skills  
• Proven sales acumen 
• Proven sales acumen 

Skill-sets

• Strong sense of urgency and accountability to drive client outcomes  
• Proven experience in leading a team, managing people, and developing talent  
• Experience in driving organizational transformation 
• Able to work collaboratively with internal & external teams  
• Capable to maintain positive client relationships in complex situations & resolve client issues  
• Strong logic, deductive reasoning, problem-solving, and critical thinking skills  
• Skilled & polished communicator, including client presentations / events 
• Strategic thinking and vison 
• Understanding of dependencies across areas 
• Strong project management skills and ability to manage multiple priorities  
• High say-do ratio  

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion