Job Description
Some careers open more doors than others.If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.Job IntroductionAs an NRI Product Manager, he / she will play a pivotal role in driving the growth and engagement of our Non-Resident Indian (NRI) customer base. He/ she will be responsible for crafting and executing a comprehensive strategy to acquire, retain, and deepen relationships with NRI customers across various product linesPrincipal Responsibilities-Customer Lifecycle Management:oDevelop and execute a multi-channel communication strategy to engage NRI customers throughout their lifecycle, from onboarding to retention.oIdentify opportunities to enhance customer experience and loyalty through personalized interactions.-Digital Transformation:oDrive the digitization of NRI customer journeys to streamline processes and enhance customer experienceoLeverage digital channels to cross-sell and up-sell products such as fixed deposits, FCNRs, credit cards, wealth management, forex, and mortgages.-Revenue and Customer Growth:oDevelop and implement strategies to increase active customers, balance sheet growth, and assets under management (AUM).oCollaborate with data and analytics teams to identify customer segments and tailor product offerings to their specific needs.-Emerging Affluent Segment:oManage and nurture the emerging affluent NRI segment.oDesign and implement Relationship Manager (RM) triggers to optimize customer interactions.-Industry Trends and Competitor Analysis:oStay abreast of industry trends and competitive landscapes to identify opportunities and threats.oImplement innovative solutions to differentiate our offerings and enhance customer value proposition.-Marketing and Branding:oWork closely with the marketing team to develop compelling content and creative assets to attract new NRI customers and strengthen brand recall among existing ones.-Relationship NRP:oDrive initiatives to improve the New Promoter Score ( NPS ) for NRI business by enhancing customer satisfaction and loyalty-Cross-Functional Collaboration: Collaborate with various stakeholders, including risk and compliance, sales network, marketing, proposition, data and analytics, and product managers of cross-sell products.
