Asst Manager Media Activation

Job Description: Assistant Manager, Media Activation

As the Assistant Manager of Media Activation at adidas, you will play a crucial role in driving both paid and non-paid channels to accelerate the company's growth. Your focus will be on collaborating with key internal teams, including E-commerce, Traffic, Analytics, Products, Merchandising, and Retail, to ensure a seamless and coordinated approach to media activation. You will work closely with our media agency partner, Mediacom, to execute and optimize media strategies, ensuring that we meet our paid media targets while maintaining a strong return on investment (ROI) and return on advertising spend (ROAS).

Roles and Responsibilities:

• Lead the creation, execution, and optimization of paid and non-paid media strategies across various channels to drive adidas' growth.
• Collaborate with internal adidas departments such as E-commerce, Traffic, Analytics, Products, Merchandising, and Retail to ensure alignment on media strategies and objectives.
• Foster positive, productive relationships with key stakeholders across departments to ensure the successful implementation of media campaigns.
• Manage and guide the relationship with the media agency, Mediacom, to achieve targeted outcomes, driving paid media performance in line with business goals.
• Set annual media targets in collaboration with the agency and adidas hub teams and develop monthly strategies to drive performance and ROI.
• Analyze and optimize media performance through data-driven insights, adjusting strategies to ensure monthly and yearly KPIs are achieved.
• Monitor and report on key performance metrics, ensuring alignment with the desired outcomes of ROI and ROAS across all channels.
• Develop easy-to-understand reporting dashboards that effectively communicate insights to stakeholders, ensuring clarity on campaign performance, operational efficiency, and overall impact.
• Keep abreast of new and emerging media trends, continuously seeking opportunities to innovate and improve performance.
• Collaborate with creative teams to test and optimize media strategies, driving continuous improvement in paid media campaigns.
• Plan and execute campaigns with a strong focus on achieving cost per conversion (CPA) and overall growth goals.

Qualifications:

• Proven experience in a performance marketing role, with a focus on managing paid and non-paid media channels, including social, SEM, display, and more.
• Experience working with media agencies and managing relationships to drive campaign success.
• Min 4 Years of experience in media agencies or brand under Performance/Media marketing
• Strong analytical skills, with a deep understanding of data and data modeling, and the ability to translate complex insights into actionable strategies.
• Proven ability to build, scale, and optimize media campaigns with a strong focus on ROI and ROAS.
• Experience in setting and achieving yearly targets and creating effective monthly strategies in collaboration with agencies and internal teams.
• Expertise in using media platforms such as Facebook Ads Manager, Google Ads, Adobe Analytics, Appsflyer, Amplitude and other relevant tools to drive campaign execution.
• Exceptional communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner to stakeholders.
• Strong project management skills and the ability to manage multiple priorities simultaneously.
• A creative and critical thinker who can proactively identify opportunities and solve problems.
• Bachelor’s degree in Marketing, Business, or a relevant field.

Skills:

• Performance Marketing
• Digital Marketing
• Paid Media Strategy
• Competitive Analysis
• Media Planning & Buying
• PPC & Display Advertising
• Marketing Automation
• Campaign Optimization & Reporting
• Strong Interpersonal & Collaboration Skills

Join adidas and help us grow our brand in the dynamic world of media activation, while driving success through innovative and data-driven marketing strategies.