Asst. Brand Manager/Brand Manager needed for an Institute in Kopargaon, Ahmednagar, Maharashtra

Salary Range: ₹40,000 - ₹50,000

Position Overview: Responsible for developing and executing brand strategies to increase awareness, drive sales, and strengthen customer loyalty.

Key Responsibilities:

1. Brand Strategy:
   

   
   

   • Develop and implement brand strategies.
     

     
     

   • Define brand positioning and messaging.
     

     
     

2. Marketing Campaigns:
   

   
   

   • Design and execute marketing campaigns.
     

     
     

   • Create promotional materials.
     

     
     

3. Product Management:
   

   
   

   • Lead product launches.
     

     
     

   • Align products with brand values.
     

     
     

4. Market Research:
   

   
   

   • Conduct market research.
     

     
     

   • Use data to measure campaign effectiveness.
     

     
     

5. Communication & PR:
   

   
   

   • Develop PR and social media strategies.
     

     
     

   • Manage media relations.
     

     
     

6. Digital Presence:
   

   
   

   • Manage online brand presence.
     

     
     

   • Track and optimize digital campaigns.
     

     
     

7. Collaboration:
   

   
   

   • Work with internal teams and external partners.
     

     
     

   • Lead and mentor team members.
     

     
     

8. Budget Management:
   

   
   

   • Manage marketing budget.
     

     
     

   • Report on brand performance and ROI.
     

     
     

Skills & Qualifications:

• Bachelor's or Master’s degree in Marketing or related field.
  

  
  

• 3-7 years of experience in brand management.
  

  
  

• Strong leadership, communication, and analytical skills.
  

  
  

• Familiarity with digital marketing and analytics tools.