Associate Vice President Credit card Acquisition

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Job Introduction

The Wealth and Personal Banking (WPB) serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

Within the Wealth and Personal Banking (WPB), the Cards team is responsible for acquiring new customers and improving portfolio profitability that will help achieve growth. Operating in several strategic markets across the region, this division is a key contributor to the profitability of the HSBC Retail business.

We are currently seeking an experienced professional to manage the Credit Cards Acquisition under product team to manage cards onaboarding across multiple channels.

Principal Responsibilities

• Manage the Credit Cards acquisition across channels and ensure the country’s target is achieved
• Review the funnel efficiency and work with stakeholders for application conversion
• Work with Credit Risk for policy related tracking and changes
• Manage CPA across channels and optimize acquisition cost
• Work on various credit cards processes and journeys and manage smooth processing of cards
• Work on early MOB activation and usage for new sourcing
• Understand Cards regulation across Indian regulators and internal compliance with corresponding impact to the Business
• Understand the changes needed across teams and areas of work
• Liaise with regulatory, compliance and other stakeholders to ensure we meet the regulation on time
• Liaise with customer care teams to understand the nature of complaints and making SOPs to address them in a streamlined manner