Associate Director - Business Planning

EssenceMediacom, India
Associate Director - Business Planning

Overview of job

EssenceMediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Business Director. 

A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.

An innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.

Reporting of the role

This role reports to Business Director

3 best things about the job:

1. Scope to work in a horizontally-integrated structure
2. In addition to traditional media, exposure to new age media, mobile, data and digital mandate, OOH etc. 
3. Scope to work on various target segments

Measures of success -

In three months, you would have:

• Gain client-confidence with sheer display of category, media and SOP understanding
• Bond with internal team with an ability to integrate across functions within and outside Mediacom and GroupM. 

In six months, you would have:

• Involve in strategic planning.
• Create a 360 planning approach for new campaign
• Ability to draw insights through data mining and articulate strategy
• Ability to converse with internal and external audience across paid-owned and earned media
• Eye for details and accuracy in all submissions

In 12 months, you would have:

• Converse on measurement metrics across touchpoint based on campaign objectives
• Win awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc.

Responsibilities of the role:

• To Manage all aspects of a client’s media campaigns across brands and across media
• To supervise and design media plans using appropriate media tools
• To create culture of innovation and have all contribute to creative media solutions
• To proactively provide inputs/ directions to client and be responsive for client needs
• To initiate and drive quality analysis and cross-category case studies
• Facilitate development of team members through on –the-job coaching and initiate developmental training
• To ensure smooth team functioning and timely resolution of team conflicts

What you will need:

• Minimum 7-8 years’ experience in the similar role
• Acute inquisitiveness and understanding of an entrepreneur’s mindset
• Excellent communication/presentation/client management skills
• Must have business acumen to understand allocation of resources and right proposition selling to clients. Revenue responsibility
• Ability to understand 360* mediums – Offline & Online and their role in shaping clients’ businesses. Understating of media buying/ planning/ brand investments/ tools used.
• Client and Agency balance preferred
• Maturity and stature of the candidate is necessary as he/she will manage an existing team and clients
• Client and people management and servicing is key

More about EssenceMediacom:

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.