Assistant Manager - Product Marketing

About the team:
The role of Product Marketing will focus on collaborating cross-functionally with the Product,
Marketing and Sales teams, and other members of the UX and Partnership team to drive growth strategy,
awareness, and adoption of existing and new product/features.

What you’ll be doing:

• · Study the company's existing and future products
• · Follow and analyze market trends to position the product
• · Collaborate with Product and Sales team, develop and execute go-to-market strategies for new products
• and features
• · Develop product positioning and messaging that resonates with customers and differentiates our product
• from the competitors
• · Create content for all product collaterals such as sales & marketing decks, landing pages, e-books,
• blogs, product videos, social media posts, webinars, etc.
• · Lead marketing campaigns for up selling and cross selling existing and new products launches via using
• all available marketing channels - email and SMS marketing, web and app notifications, influencer
• marketing, online ads, etc.

What are we looking for?

• · Experienced in working on B2B – SaaS and Fintech products
• · Product Marketer with at least 2-3 years of relevant domain experience
• · Should have prior experience in developing and executing range of Product GTMs and marketing
• campaigns
• · Excellent presentation, written and verbal communication
• · Working knowledge of Mass Email Solutions, Google Analytics, Heat Maps, Web Trends
• · Strong analytical skills
• · Ability to take complete responsibility and ownership
• • Should be organized and methodical
• • Should be able to work well under pressure