Role & Responsibilities:-
1. Brand Management:-
Interpreting Management Direction into actionable marketing plan
Managing direct marketing campaigns for B2B product segments and the respective lead & ROI management
Brand Guideline Control and process flow
2. Budget Management:-
Planning Quarterly Budget.
Putting up Application for all the activities in advance of the activity initiation.
Claim Management by having timely receipt.
Coordination with Finance on claims/invoice and vendor payments.
3. B2B Marketing:-
Managing focus products marketing programs for B2B marketing launched by RO marcom team on Quarterly basis
Development & deployment of eDMs, Whatsapp eDMs, PDF datasheets for B2B models
Creation/identification for product videos for key/hero models
Preparation and circulation of sales presentation for key models along with PMs
Development, printing and deployment of brochures for all B2B product lines with 100% adherence to brand guidelines
Managing in-house customer database generated thru various touch points (End customers, service team data, trade show data, website & campaign end customer data base)
Managing channel database for RDs, Corporate partners, System Integrators, Retail Partners and managing effective communication with them
Managing externally acquired customer databases and ensuring effective & periodic communication with them
Create product & solution contents thru benchmark case studies, product videos to articulate the benefits of our products to the target channels and customers
Key B2B community management (CIO etc)
Timely creation, production and distribution of POSM for B2B Products
Website Management for B2B Models
4. Key Campaign Marketing:-
Work with RO team for key B2B product campaigns
5. Advertising & Promotions:-
ATL Marketing & Brand Management
Media Buying
6. Social Media marketing:-
Assist in Social media strategy
Ensure Live tweets at Events, daily posts/tweets and monitor competition within timelines
7. Paid digital marketing:-
Monitor SEO/SEM through Google
Development of paid digital marketing campaign & media plans
Development of creative that work in paid digital marketing
8. Events & Exhibitions:-
Managing trade shows/exhibition program including identifying, planning, execution and sales leads management
Channel launch event management for key models/segments (Event planning & execution)
9. Road shows & Dealer meets execution:-
Planning of activations and road shows with product team
Execution of road shows at the local level
10. Vendor Management:-
Negotiate the terms and pricing with the vendors
Effective vendor management for Creatives, Printing, retail branding etc (Proper selection, negotiations and execution with Vendor panel for each segment)
11. Agency Management:-
Creative Agency Management - Indiamart & D&B
12. PR Management:-
Ensuring reach of key PR contents and product reviews to target customers & channels
13. MQL Management:-
Source new opportunities through inbound lead follow-up and outbound cold calls and emails
Route qualified opportunities to the appropriate sales experts for further development and closure
Handling customer objections and giving qualified leads to the onsite managers for meeting appointments
Calling up prospects from mid-size to large companies and talking to CXO level executives and understanding their business environments and setting up meeting appointments for the field sales managers
Identify and generate leads via cold calling, email campaign, social media marketing etc.
Qualify and develop inbound and outbound sales leads and respond to product inquiries
Identify the decision makers, explain the services and schedule demos between Sales Representatives and potential customers.
Work on daily targets, goals and metrics
Keep updating data into CRM accurately to track the deal progression.
Follow-up and set up a status calls with clients to know the pending feedback & speed up the process.
Experience and Domain Knowledge:-
Job Title/ Designation - Assistant Manager – B2B Marcom
Experience & Age - 3-7 years | Age group : 27 - 32 years
Qualification - B.E./B.Tech. preferred; MBA (Marketing) is a must
Preferred Industry - Consumer durables & Electronincs