Assistant | Deputy Sales Manager - Retail, Coimbatore

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting in the building sector and manufacturing industry. Sika has subsidiaries in 104 countries, manufactures in 400+ factories, and develops innovative technologies for customers around the world that facilitate the sustainable transformation of the construction and manufacturing industries. With more than 33,000 employees, the company generated annual sales of CHF 11,2 billion in 2023.

Sika In India

In India, the company started its operations in 1985 and was known as Qualcrete India Limited. In 1987, Qualcrete India Limited forged an alliance with Sika AG, Switzerland and was renamed as Sika Qualcrete Limited. In 2002, Sika AG, Switzerland acquired 100% stake in the company  and since then the company has been rechristened as Sika India Pvt. Ltd., a wholly owned subsidiary of Sika AG.

Sika Automotive & Industry Business delivers innovative solutions to the world’s leading manufacturers and service providers in automotive OEM, commercial vehicles, automotive aftermarket, marine vessels, renewable energy, sandwich panels, industrial equipment, HVAC, home and commercial appliances, modular building, facades and fenestration. Sika India services direct customers and distributors and stay close to them via the central sales & marketing office in Pune, and a pan India sales team presence.

Overview:

An inspired self-starter and able to drive sales growth. Ultimately, a top-notch sales executive should be able to build rapport with customers and close sales Promoting new products and any special deals. Advising customers about delivery schedules and after-sales service. Recording orders and sending details to the sales office. Giving feedback on sales trends.

Key Responsibilities

• To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
• To ensure full compliance of sales, price management, promotion and merchandising

Distribution

• To ensure distribution objectives for specific SKUs are achieved as per sales plan
• Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
• To ensure a high standard of presence and merchandising for key products in the trade
• To ensure target price levels for both trade and consumers are implemented

Promotions

• Identify target outlets, negotiate and implement promotional activities at the highest possible standard
• Feedback and evaluation of results for sales and marketing management’s review

Control

• To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
• To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management

Trade Relationships

• Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
• Manage and improve performance of assigned trade accounts

Sales Management

• To achieve the following core KPIs
  • Monthly sales target volume
  • Increase point of sales ( PoS )
• Provide timely and accurate information for the updating of Salesforce.com
• Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency

Graduate / MBA (Sales & Marketing) with professional experience of minimum 4+ years in relevant industry. Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries & retail channel is must.

Skills

• Graduate in any stream / MBA Sales & marketing
• 4 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .
• Experience Construction Chemicals  would be preferred
• Good in  English  & local language
• Excellent interpersonal skills and an outgoing personality
• Possess an analytical and logical thinking process
• Disciplined approach to management of people and work
• Computer skills - MS office & CRM
• Ability to work under pressure to deliver target within tight deadlines
• Creative problem solving
• Strong team player