Assistant Brand Manager – Lakme O.G. Collection

Job Title: Senior Brand Executive/Assistant Brand Manager – Lakme O.G. Collection (Brand Building)

Work Location: Mumbai HO

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!  

BUSINESS CONTEXT:

The contemporary Indian beauty expert - Lakmé continuously innovates to offer a wide range of high-performance and world-class cosmetics and skincare products that have earned recognition from the People for the Ethical Treatment of Animals (PETA). We, at Lakme, combine international cosmetic technology with an in-depth understanding of the Indian woman’s needs and offer a comprehensive beauty experience to our customers through products that are ideal for a variety of Indian skin tones. Lakmé was the country's first cosmetic brand to introduce makeup to Indian women and has taken pride in being the expert on Indian Beauty for over 50 years. We also take immense pride in being a compassionate beauty brand which is why we do not believe in or support testing on animals. Our bond with beauty and fashion goes beyond skincare & makeup hence it is manifested through the renowned Lakmé Fashion Week, which is now the largest fashion event of its kind in the country that celebrates the beauty of fashion.

This brand-building role would manage the most premium portfolio of Lakme.

Here is what your day at Unilever would look like:

• Develop an in-depth understanding of regional markets and consumers Leading the communication plan- When/where/What/how for the Brand
• Lead the Cross-Functional Project Team for the delivery of innovation projects.
• Focus on the 3Ps of Marketing - Price, Place, Promotion
• Campaign Management & communications
• Leads South Asia regular BB-BD country calls.
• Brief and create communication for the delivery along with the innovation in each market (working in conjunction with CMI & Creative Agencies)
• Responsible for understanding the brand penetration, and performance with the help of data from CMI
• Find the right opportunities from local/global offerings to launch in South Asia.
• Possess a keen understanding of the Indian consumer and retail landscape, strong leadership skills to run projects with big autonomy, and the ambition to drive discontinuous growth.

Key Skills:

• Master’s degree in marketing or business Administration OR Equivalent.
• Minimum 2+ years of experience in marketing
• A strong business acumen and capacity for insight and analytics
• Strong Project Management skills.
• Experience in leading cross-functional teams to deliver projects.
• Understands customers and shoppers.
• Has experience in the development and launch of consumer and shopper-relevant innovations and relaunches.
• Monitors progress & takes action.

Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.