Area Business Manager - Trivandrum

JOB DESCRIPTION:

MAIN PURPOSE OF ROLE:

• Enable ethical field force to meet regional and team KPIs.
• Analyze market, category and channel opportunities within territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level.
• Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region.
• Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy.
• Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success.
• Observe and provide progressive, real-time coaching and feedback to medical reps on every aspect of the customer engagement process.
• Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching and role-modeling.
• Build and maintain relationships with customers and accounts across digital, remote/virtual and face to face channels to increase awareness and loyalty to Abbott brand products.
• Collaborate with the training/SFE to Optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area..
• Provide direct, on-going support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback and escalations.
• Develop and expand network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs).
• Work cross-functionally with Marketing ,Analytics and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Sales ForceDIVISION:ANI International NutritionLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 75 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)