Analytics Professional

Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities
Data powers the insights companies use to transform the way they work. Do you enjoy analyzing data to push marketers to take actions that improve their performance? Do you have proven experience finding actionable insights in large data sets that lead to measurable business results?

The Marketing Analytics team directly impacts the direction of the marketing organization and all of IBM. We provide insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution.

As a Senior Data Analyst, you will work with business stakeholders, engineers, marketing and sales teams to use analytical insights to develop strategies for end-to-end campaign implementation and execution.

You will get exposure to all aspects of marketing, from early-stage audience targeting via paid media investment, to capturing demand through our web presence, to response to lead management and sales analytics.

In this role, you will have the opportunity to focus on synthesizing and applying analytic insights during the execution phase to improve performance for a particular business area, project or trial.

• Perform quantitative analyses to evaluate customer engagement and the impact of marketing activities on-demand generation, including pipeline, revenue, content engagement, media spend optimization, routing, channel performance, lead conversion, pipeline yield and ROI, and other key strategic levers
• Utilize proprietary and external data to analyze IBM’s target audience segmentation and create recommendations for improving the user experience at all stages of the journey
• Measure performance and establish new measurement systems to detect performance shifts and increase marketing effectiveness
• Develop and present data-driven optimization recommendations via dashboards, reports, and ad hoc analyses
• Communicate insights to team members, other marketing groups, and IBM leadership

We maintain a responsible consideration of health and safety practices and ongoing support for a hybrid office, in-office/remote office balance.

Required Technical and Professional Expertise

• 5+ years relevant work experience in marketing analytics, including experience in a data-driven technology business or company with a sophisticated data stack
• Technically skilled to perform complex data querying and work with complex data models using Advanced SQL/R/Python or other query and programming tools to process and analyze data
• Ability to perform root-cause analysis with limited supervision
• Deep critical thinking skills and curiosity to pursue open-ended problems via data
• Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred Technical and Professional Expertise

• Master’s degree in Computing / Mathematics / Statistics / Computer Programming / Analytics is a plus.
• Relevant work experience in customer and web analytics is a plus.
• Experience with Cognos / Tableau / Dundas or other data visualization tools is a plus.