Adobe Experience Manager Sites Specialist

Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.

Your Role and Responsibilities

• Responsible for creation, organization, and maintenance of design assets and resources.
• Manage content creation and publishing. Collaborating with design, marketing, and IT teams.
• Design, build, and update website content and functionality.
• Optimize site performance and SEO.
• Develop and implement AEM templates, components, and workflows.
• Implement and analyze website analytics to measure and improve performance.
• Support and validate copy creation for all channels including email, social media, landing pages, etc.
• Manage organization of content library to facilitate to find and reuse assets.
• Assign keywords, labels (tags) to content, videos, and images.
• Proficiency in using the Workfront tool would be highly beneficial.

Required Technical and Professional Expertise

• Knowledge and background in Content Management Adobe Sites tool to support content creation and publishing.
• Knowledge in using the Workfront tool.
• 3-5 years of relevant work experience.
• Strong written and verbal communication skills.
• Experience with design software and web development tools.
• Strong understanding of user experience (UX) and user interface (UI) design principles.
• Experience with website performance optimization (WPO) techniques.
• Knowledge of search engine optimization (SEO) best practices.

Preferred Technical and Professional Expertise

• Creativity and problem-solving abilities.
• Knowledge of current digital marketing technologies and trends.
• Passion for content creation, marketing, and brand development.
• Digital and social marketing.
• Creative, collaborative, and has a passion for marketing.
• Growth minded and eager to continuously learn.
• Ability to adapt to change.
• Flexibility to work in different time zones to accommodate global projects