Adobe Execution Specialist

Introduction
The Finance & Admin Business Analyst is essential to the ongoing profitable operations for one of the most globally recognized and respected companies in the world. By overseeing our financial activities, you will enable IBM to continue to bring to market ground-breaking innovations such as Artificial Intelligence, Cognitive Solutions, Cloud Infrastructure, and Blockchain technologies, to name a few.

Your Role and Responsibilities
Who you are:
As Execution Specialist for campaign management, you are responsible to facilitate the migration of existing campaign management processes to Adobe campaign classic platform and support audience development through Production Partners and Marketing Managers, and ensuring timelines are met using existing and newly migrated platforms. You will perform data validation using SAS and mainframe to ensure 100% accuracy of target audience.
What you’ll do:

• Support campaign, workflow and data migration for Adobe campaign classic
• Review existing tools and provide recommendations for improving performance of migration process
• Lead documentation on processes and compliance requirement
• Develop Adobe templates to attain the compliance requirement in the processes
• Develop specialized requirement for data attribute/output
• Familiarity with advance functions of Adobe Campaign Classic
• Experience of end to end campaign management, building workflow to delivery deployment
• Building Adobe Delivery Templates. Performing A/B Testing and launching delivery
• Creating Email Performance Dashboard via Adobe Reporting and MS Excel
• Support deep dive testing for Adobe Campaign Migration
• After migration perform audience generation using Adobe campaign classic
• Perform data validation to ensure audience accuracy

How we’ll help you grow:

• You will have access to all the technical and management training courses for you to become the expert you want to be
• You will learn directly from expert developers in the field; our team leads love to mentor
• You’ll have the opportunity to work in many different areas to figure out what really excites you

We at IBM, always believe that it is extremely important to have the right person for the right job and you are a perfect fit to this strategy. We want people with the ability to learn; who are ready to put good ideas into action – We wish you great success in your career and encourage you to bring your best self to work with IBM.

Required Technical and Professional Expertise

• Minimum 3 years of experience in campaign management
• Minimum 3 years of experience in Adobe Campaign Classic
• Experience in data migration and process mapping
• Excellent communication skills
• Design and execute completed marketing tactics
• Excel Reporting
• Knowledge of Marketing Compliance will be a plus point
• Knowledge of SQL, HTML, XML and Java Script

Preferred Technical and Professional Expertise

• Exposure to multiple marketing platforms for campaign management operations
• Hands-on experience in updating and communicating marketing tactic status throughout production (in-market)
• Ambitious individual who can work under their own direction towards agreed targets/goals.
• Ability to handle change and be open to it good time management and an ability to work under stress
• Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
• Maintain technical knowledge by attending educational workshops, reviewing publications.
• Experience to document processes