Activation Manager/Digital Market Activation Manager

Some careers shine brighter than others.

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of Digital Market Activation Manager

In this role, you will: 

• Maintain visibility of the IT delivery plans tracking dependencies and constraints and interface with Delivery, Product, Business teams to manage the customer activation of features and produce robust Business Readiness plans
• Lead all business readiness activity associated with customer launches of new features / enhancements on digital channels (including change impact assessment, Go to Market, Training and Communications plan, Pilots, Governance and Reporting)
• Support markets and value streams with production of internal and external comms, creation of content and delivery of trainings to Frontline staff, migration and implementation approach definition, while ensuring maximize reuse.
• Ensure compliance to any relevant in-country regulatory approvals and lead go / no go calls, ensuring the relevant documentation and approvals are obtained before customer go live.
• Post-launch, produce daily Hypercare reporting to track customer response, operational and technical performance, identifying and tracking trends to optimize the approach for subsequent launches
• Set the direction and manage a team of allocated Digital Market Activation Analysts.
• Maintain and monitor all relevant Jira tasks and ensure timely Jira updates and reporting of status.
• Proactive management of digital initiatives highlighting and taking action to mitigate risks and issues, ensuring deliveries are on time and as per quality standards with minimal disruption.
• Ensure MI & analytics reporting is in place and Support ongoing adoption and business benefits tracking