Account Manager

Designation :- Account Manager

Responsible for communication & Marketing departments & lead the team

Conceptualization

• Good with Conceptualizing, planning and implementing campaigns, including taglines, logos, posters, films, etc.
• Work on communication strategy and brand strategies, developing and implementing comprehensive communication Strategies aligned with the organizational and campaign goals and objectives.

Research and Analysis

• Conduct research to understand audience needs and preferences.
• Analyze communication efforts and provide recommendations for improvement based on metrics and feedback.

Content Creation and Management

• Develop, write, and edit clear and engaging content for various channels, including:
  • Press releases
  • Newsletters
  • Social media
  • IEC (Information, Education, and Communication)
  • SBCC (Social and Behavior Change Communication)
  • Websites
  • Marketing materials
  • Internal communications
• Oversee content development for print and digital communications, crafting compelling stories through excellent written, oral, and visual communication, including scriptwriting for videos and coordination with video editors, animators, and illustrators.
• Ensure all content is consistent with the organization's voice and branding guidelines.
• Create and manage communication materials such as brochures, reports, and presentations.

Multi-Channel Communication Development

• Lead the development, pre-testing, and production of multi-channel, multimedia communication packages and tools, including:
  • Audio-visual resources
  • Games
  • Infographics
  • Other tailored communication tools

Media Relations

• Build and maintain relationships with media representatives, including journalists, bloggers, and influencers.
• Monitor media coverage and prepare reports on media impact and outreach.

Social Media Management

• Develop and execute social media strategies to increase brand awareness and engagement.
• Monitor and respond to social media interactions, managing the organization’s online presence.
• Collaborate with social media and marketing teams, public relations, designers, and other departments to align communication strategies with overall business goals.
• Support senior leadership with communication needs and prepare briefings and speeches as required.
• Analyze social media metrics and adjust strategies as needed.

Trend Analysis

• Stay updated on industry trends, communication technologies, and audience preferences to innovate and enhance communication strategies.

Internal Communication

• Collaborate with internal teams to ensure effective communication of company updates and initiatives.
• Facilitate communication between departments to support organizational cohesion and information flow.
• Manage the team under tight timelines while maintaining project quality.

Crisis Communication

• Assist in developing and implementing crisis communication plans.
• Act as a point of contact during emergencies and manage communication to mitigate potential damage to the organization’s reputation.

Measurement and Evaluation

• Monitor and analyze the effectiveness of communication strategies through metrics and feedback, adjusting approaches as needed for continuous improvement.

Client Handling

• Manage client relationships and incorporate feedback effectively.
• Prepare pitch presentations for clients and new projects.

Project Partnership Communication

• Serve as the communications focal point for designated project partnerships, developing communication plans in collaboration with the project team, advocacy leads, and partners.

Knowledge Management

• Manage knowledge for key programs by regularly updating external communication products, ensuring accuracy and relevance.

Performance Measurement and Improvement

• Measure the performance of campaign strategies, utilizing insights to refine and improve approaches as necessary.