Account Development

The CPG industry relies on NielsenIQ for understanding emerging market trends for their growth strategy and NielsenIQ provides information services and products to our retailers, that helps them take strategic business decisions. Our data offers comprehensive and timely information on market shares and category performance, competitive sales volumes and insights into distribution, pricing, merchandising and promotion. By combining this detailed information with our professional consultative services, we offer valuable insights and expertise that helps our retailers and retailers improve their manufacturing, marketing and sales decisions.  

Responsibilities

Recruitment

• Responsible for identifying and recruiting big retailers in FMCG & T&D sectors
• Develop a comprehensive understanding of the retailer business challenges and opportunities.
• Engage with external stakeholders to understand the landscape of retail market and help internal stakeholders to understand same.
• Engage/Strategize with senior level stakeholders in allocated Retailers.

Business Development

• Grow the revenue from Large Indian retailers by increasing width & depth of NIQ solutions by undertaking consultative selling
• Develop a winning sales pitch for retaining current business and find ways to develop additional business
• Launch and introduce new services in the market to drive adoption among assigned retailers
• Build a strong pipeline through regular engagement with various functional teams at the retailer’s end
• Work with relevant internal stakeholders like specialist sales team etc to build the pitches that are relevant for retailer’s business requirement

Retailer Management

• Own the retailer relationship and lead the retailer engagement for the assigned accounts by having a strong understanding of their business priorities
• Foster relationships across various levels and within various functions of the retailer organization namely CMI, Sales, Marketing to identify opportunities for incremental product/solution sales
• Build account plan together with retailer consulting team to list the business objectives of each retailer and identify NIQ solutions that can help them achieve these objectives
• Work with internal functions (A&I, GSC hub, customer service team, Data Science, Operations) to manage retailer servicing for those retailers which do not have a consulting lead

Financial Management

• Achieve key financial metrics: revenue, profitability, and cash collection, as well as other related business development objectives
• Ensure proper pricing is applied according to company's policies and guidelines
• Understand the company’s financial guidelines such as forecast and pipeline management
• Use sales technology and digital tools (Salesforce, Microsoft Dynamics) for efficient working by recording prospects, forecast pipeline and convert sales
• Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets

About you
A proven commercial leader, who can build and execute sales strategy and plan, and be accountable to sales operations, such as forecast and pipeline management. A team player, who can collaborate with peers, and contribute to the thinking & strategy of management team at NielsenIQ

Qualifications

• Master’s degree or a Diploma in Marketing
• Minimum 10 -15 years’ experience in the Marketing, Business Development, Market Research, or in the consulting agencies
• Prior working experience with the FMCG industry would be an added advantage
• Has knowledge of research techniques and methodologies
• Has strong analytical skills and business commercial acumen
• Impressive oral & written communication skills for engaging with retailers, internal stakeholders, external partners etc.
• Open to learn new digital tools for sales and marketing

Additional Information

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help retailers around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion