Job Description
Key Responsibilities:
Develop and execute trade marketing plans in alignment with overall brand strategies.
Build strong relationships with key stakeholders, including retailers, distributors, and internal teams.
Analyze market trends and consumer behavior to identify opportunities for growth.
Drive brand awareness through innovative marketing campaigns and promotions.
Collaborate with the sales team to ensure alignment and achievement of set objectives.
Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for improvement.
Manage budgets effectively to maximize ROI and achieve business objectives.
Stay updated on industry trends and competitor activities to adapt strategies accordingly.
Key Requirements:
Bachelor's degree in Marketing, Business Administration, or related field.
Proven experience as a Trade Marketing Manager within the consumer goods industry.
Strong understanding of trade marketing strategies and tactics.
Excellent communication and interpersonal skills to build relationships with stakeholders.
Analytical mindset with the ability to interpret data and make informed decisions.
Demonstrated ability to lead cross-functional teams and work collaboratively.
Experience in managing budgets and optimizing marketing spend.
Proficiency in MS Office and marketing software.
Creative thinking with a strategic mindset to drive business growth.
Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
