About Us Tactical is a global creative & innovation studio. Born from social and inspired by culture, we’re champions of storytelling across the platforms and technologies that shape the internet; today and tomorrow. We work with brands to connect the dots in a maze of swipe, tap, irrelevant. Who You Are We’re on the hunt for an Egypt-based Social Manager to join our growing hospitality team. If you love crafting social strategies, building content calendars, and creating scroll-stopping campaigns, this role is for you! You’ll be managing innovative social media strategies and campaigns for our hospitality clients, working across platforms to engage audiences and make an impact. Collaboration is key—you’ll work closely with client servicing, data experts, and content creators to bring holistic content plans to life. From developing strategies to overseeing the daily flow of social content, your focus will be on ensuring everything runs smoothly, stays consistent, and delivers outstanding results.
Role & Responsibilities
Creating monthly content calendars to help execute the brand strategy and objectives.
Develop engaging, creative, innovative content for calendars, that appeals to audience.
Write creative captions that tell a story and speak directly to the relevant demographic.
Creative briefing and collaborating across departments to ensure that every brief, output and strategy maximises engagements and brand vision.
Ad hoc campaign planning and development - research, build on opportunities, come up with creative social executions and campaign ideas that can be distributed across relevant social platforms.
Monitor performance, create insightful reports, and track progress against KPIs with the data team.
Spot trends and turn them into actionable briefs for content creators to keep the brand fresh and relevant.
Roll out the Tactical social playbook, including maintaining and developing the channel strategy, tone of voice, feed experience and brand personality across relevant social channels.
Experience & Competencies
You have 3+ years’ experience working in Social Media (hospitality is a plus).
You have in-depth functional knowledge and a deep understanding of content best practice on social media channels like Instagram, TikTok, X, Snapchat, etc.
Your English copywriting skills are on point.
You’re super organised and play close attention to ALL the details.
You have an eye for design and know what content will drive engagements.
You’re self-motivated and able to manage your time effectively.
You’re someone who takes initiative and is focused on always improving.
Why Join Us?
Opportunity to work with leading global brands and platforms.
