Position Title : Senior Trading Executive Location : Cairo The Senior Trading Executive supports the Trading manager in the day-to-day management of media activities and to produce a cohesive media plan based on the client brief, including communications goals and brings together different disciplines for integration across multiple media channels. The Senior Trad ing Executive strives for the most effective media strategies and execution and manages the process with related parties. Reports To : Trading Manager About GroupM GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence . Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise , and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. For more information on GroupM, our agencies and WPP, please visit and Position overview: Key Responsibilities:
To liaise, communicate and collaborate with the various internal teams to ensure that the client deliverables are met on time and bring any potential shortfalls to the immediate attention of the line manager.
To assist in developing and implementing creative media solutions, provide suggestions and feedback wherever appropriate and demonstrate creative thinking always based on consumer & business information
To support the line manager in preparing and presenting appropriate and detailed media plans and managing final budget allocation informed by any research or insight, brand, and category dynamics
To attend and document meetings and build effective relationships with GroupM agencies to clarify media goals, objectives and strategies and brief all internal teams as necessary
To constantly monitor the role functionality; to maintain accurate , up-to-date records and submit regular monthly reports to agreed standards as required to ensure the remit’s effectiveness is maximized and its activities are in line with overall GroupM business strategy
To constantly look for ways to improve the effectiveness and efficiency of the role; to suggest and implement improvements to internal procedures and controls to improve efficiency, reduce costs and to promote and protect the business interests of GroupM wherever possible
To oversee output from operations to ensure accuracy with regards to booking orders
To manage day to day relationships with media vendors with regards to campaign management to ensure campaigns are running smoothly and in line with client deliverables
To continuously develop and exercise understanding of media offerings in the market and maintain network relationships with media suppliers and clients
To proactively research newest trends in the industry and market, developing strategic acumen.
Key Responsibilities:
1 -3 years’ experience in a media Buying role with strong digital and performance marketing knowledge
Strong acumen for planning and buying media tools
Good industry knowledge across traditional and digital channels, strategic and conceptual development of brand marketing, industry & consumer trends would be beneficial.
A good communicator capable of expressing their own ideas, thoughts and concepts and a basic understanding of media planning with a natural tendency towards accuracy, attention to detail, establishing trust and relationship building.
Effectively applies rationale and logic when constructing media plans, uses in-depth analysis and understanding of implications.
* Will need to have sufficient digital capabilities, showcase platform knowledge and understanding how to build audiences, use the right bidding strategies and correct formats for different campaign objectives across the funnel
