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Agency Model · Cairo
Senior Performance Marketing Specialist- Freelance
Responsibilities Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc. Work on a budget to reach maximum KPI keeping the CAC at the optimum level. Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI, ROAS, and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers. Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better. Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
Requirement and Skills
Proven working experience in e-commerce digital marketing (Min 2 years), and extensive experience in managing in-house digital performance marketing at technology companies (such as e-commerce, online travel, mobile gaming, etc) is preferable. Highly proficient in using digital ads platforms such as Meta Ads, Google Ads, Snapchat ads, TikTok ads, Twitter Ads, Programmatic ads, Native ads, Have experience in managing Ad Networks for acquisition campaigns. Proven experience in Google Tag Manager is a must. Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes. Creative in identifying target audiences and devising digital campaigns that engage consumers the most. Practical experience of HTML and CSS. Drive innovation, embracing A/B testing to intelligently guide channels toward new audiences Use a data-driven approach to find campaign insights to optimize and scale activities Proven agency experience Proven experience in retargeting campaigns. Having proven experience in managing fixed client budget. Aware of the calculations of runrate, ROAS and CIR. Have a good understanding of mobile attribution tools (e.g. Appsflyer). Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360). Proven experience of Google Analytics and building funnels. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Being able to generate meaningful reports using tools such as Google Data Studio. Experience in handling programmatic ad buying is a must.
Agency Model · Cairo
Senior Performance Marketing Specialist- Freelance
- You visit our Career Site (you being a “Visitor”)
- You connect with us via our Career Site, to create a profile with us and receive information about current or future vacancies with us (you being a “Connecting Candidate”)
- You apply for a position with us, via our Career Site or a third party service (you being an ”Applying Candidate”)
- We collect information about you from other parties, sites and services, since we believe your profile is of interest for our current or future vacancies (you being a “Sourced Candidate”)
- We receive information about you from our employees or partners, since they believe your profile is of interest for our current or future vacancies (you being a “Referred Candidate”)
- We receive information about you from a Candidate, who lists you as their reference (you being a “Reference”).
Device information - If you visit our Career Site, we will collect information about your device, such as IP address, browser type and version, session behaviour, traffic source, screen resolution, preferred language, geographic location, operating system and device settings/usage.
Technical and statistical data - If you visit our Career Site, we will collect technical and statistical data about your use of the site, such as information about which URLs you visit, and your activity on the site.
Communications data - We will collect and store your communication with us, including the information you provided in the communication. This may include the content of emails, video recordings, messages on social media, the information you add to your account with us, surveys, etc.
Contact details - Such as your name, email address, telephone number and physical address.
Data from interviews, assessments and other information from the recruitment process - Such as notes from interviews with you, assessments and tests made, salary requirements.
Information in your application - Such as your CV, cover letter, work samples, references, letters of recommendation and education.
Information in your public profile - Meaning the information we collect about you from public sources related to your professional experience, such as LinkedIn or the website of your current employer.
Information provided by references - Meaning the information we receive from our employees or partners who refer you to us, or by the persons you have listed as your references.
From public sources. We may collect personal data about you from public sources, such as LinkedIn or the website of your current employer.
From our references. We may receive information about you from our employees or partners (such as recruitment service providers), when they believe your profile is of interest for our current or future vacancies.
From your references. If you provide us with references, we may collect information about you from them.
Data we create ourselves or in cooperation with you. Information about your application and profile is usually created by us, or by us in cooperation with you, during the recruitment process. This may for example include notes from interviews with you, assessments and tests made.
Privacy policy for the ArabyAds employer branding and recruitment
Date of publication: 07-06-2024
We at ArabyAds manage our employer branding and recruitment process through our (the “Career Site”), and by using a related applicant tracking system.
In this privacy policy, we explain how we process your personal data if:
This privacy policy also describes what rights you have when we process your personal data, and how you can exercise these rights.
When we use the term “Candidate” in this privacy policy, we are referring to each of Connecting Candidates; Applying Candidates; Sourced Candidates; and Referred Candidates, unless it’s stated otherwise.
1. About processing of personal data
Personal data is all information that can be directly or indirectly linked to a living, physical person. Examples of personal data are: name, e-mail address, telephone number and IP address. Processing of personal data is any automated use of personal data - such as collecting, creating, analyzing, sharing, and deleting personal data.
There are laws and regulations on how companies may process personal data, so-called data protection laws. Different data protection laws apply to different types of use of personal data, and in different parts of the world. An example of a data protection law that is relevant for our use of your personal data, as described in this privacy policy, is the EU Data Protection Regulation (2016/679, “GDPR”).
Most obligations under the GDPR apply to the so-called data controller. A data controller is the entity that decides for which purposes personal data will be processed, and how the processing will be executed. The data controller can use a so-called data processor. A data processor is an entity that
