Bayt.com
https://bayt.page.link/JRUKaVZf5vFN26Em9
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Job Description

Responsibilities:
  • Manage ad network accounts, making daily adjustments
  • Report on conversion metrics across our multichannel campaigns 
  • Plan media buying campaigns, including daily budgets and expected results
  • Specify important tracking events and work with our technical team to validate their accuracy 
  • Work with the content team to ensure we have the right balance of formats and messaging for our digital campaigns 
  • identify opportunities for improvement of systems, processes, practices, cost reduction, and productivity
  • Work with data analysts to optimise campaign efficiency whilst we continue to scale
  • Work with senior management to understand and shape the long-term approach to digital marketing
  • Work with data analysts to explore marketing mix modelling and other data drive approaches
  • Investigate and implement automation techniques, particularly in Google ads.
Qualifications
  • 3 to 6 years of digital marketing experience
  • Strong analytical skills 
  • Experience running multichannel campaigns in Egypt
  • Experience with app campaigns
  • Good understanding of multi-touch attribution approach

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