Role Objectives:
As a Senior on-ground Activations Specialist will be responsible for leading the execution and success of field marketing strategies that directly engage potential customers and enhance brand visibility. This role involves orchestrating on-ground events, managing coupon redemptions, and spearheading lead generation efforts through direct consumer interaction.
Roles & Responsibilities:
Execute innovative field marketing campaigns, focusing on direct interactions such as coupon redemptions to drive both immediate customer engagement and long-term brand loyalty.
Coordinate with the marketing team to ensure thorough social media coverage of events, maximizing reach and interaction across platforms.
Lead the development and management of on-ground activations, including logistics, staffing, and budgeting to ensure seamless execution and alignment with strategic marketing goals.
Collaborate with commercial, design and digital Marketing teams to design and implement cohesive campaigns, targeting key demographics and maximizing lead generation.
Monitor the performance of field marketing activities, using data to report on campaign success and inform future marketing strategies.
Build and maintain relationships with community leaders, vendors, and local organizations to support event effectiveness and foster community ties.
Adapt marketing strategies in real time based on direct customer feedback and market dynamics.
REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS:
Bachelor’s degree in Marketing, Business Administration, or related field.
3+ years of experience in field marketing, particularly in roles focused on revenue generation and market activations.
Demonstrated ability to develop and implement successful marketing strategies that have measurably increased revenue.
Capable of overseeing agency productions and providing clear briefs to on-ground agents.
Strong analytical skills with a proven track record in using data to drive decision-making and marketing effectiveness.
Excellent organizational, leadership, and interpersonal skills.
Ability to thrive in a fast-paced environment and adapt to evolving business needs.
Willingness to travel as needed to oversee field activities and engage with teams and customers directly.