Job Description
iSchool is looking for a Senior Media Buyer (TikTok & Snapchat) to lead and optimize our paid advertising efforts on these platforms. The ideal candidate will be responsible for creating, managing, and scaling ad campaigns to generate high-quality leads and enrollments for our online coding programs for K-12 students.
Key Responsibilities: - Develop & Execute Ad Campaigns: Plan, launch, and optimize high-performing TikTok & Snapchat Ads to drive traffic and conversions.
- Audience Targeting & Segmentation: Utilize advanced targeting options (demographics, interests, behaviors, lookalike audiences) to maximize reach and engagement.
- Creative Strategy & A/B Testing: Work with designers and content creators to develop highly engaging ad creatives tailored to the platform’s audience.
- Budget Allocation & Optimization: Manage ad spend efficiently to maximize ROI, CPA, and conversion rates.
- Performance Monitoring & Data Analysis: Track campaign metrics, analyze performance trends, and make data-driven optimizations.
- Retargeting & Lookalike Audiences: Implement remarketing strategies to re-engage potential customers and nurture leads.
- Trend & Competitor Analysis: Stay updated on the latest TikTok & Snapchat advertising trends and best practices in EdTech marketing.
- Reporting & Insights: Provide detailed reports on campaign performance, optimizations, and strategic recommendations.
