Job Description
iSchool is seeking an experienced Senior Media Buyer (Meta) to lead and optimize our Facebook & Instagram ad campaigns. The ideal candidate will be responsible for developing, executing, and scaling paid media strategies to generate high-quality leads and enrollments for our online coding programs for K-12 students.
Key Responsibilities: - Plan & Execute Paid Campaigns: Launch and optimize Facebook & Instagram Ads to drive traffic, lead generation, and enrollments.
- Audience Targeting & Segmentation: Use advanced targeting techniques (custom audiences, lookalikes, interest-based targeting) to reach the right audience.
- Budget Management: Efficiently allocate and optimize ad spend to maximize ROI and minimize CPA.
- Creative Strategy & A/B Testing: Collaborate with designers and content creators to develop high-converting ad creatives.
- Performance Tracking & Optimization: Analyze key metrics (CTR, CPC, Conversion Rates, ROAS) and make data-driven decisions to improve performance.
- Retargeting & Funnel Optimization: Implement remarketing strategies to nurture leads and improve conversions.
- Competitor & Market Research: Stay updated on the latest trends in Meta advertising and EdTech marketing.
- Reporting & Insights: Provide detailed performance reports and recommendations for campaign improvements.
