Job Description
iSchool is a leading online education platform that offers coding and artificial intelligence courses for students aged 6 to 18. We are currently seeking a Senior Media Buyer to join our team. As a Senior Media Buyer at iSchool, you will be responsible for managing and optimizing our media buying campaigns across various digital advertising channels. You will play a key role in driving customer acquisition and increasing brand awareness through strategic media buying.
Responsibilities
- Develop and execute media buying strategies across multiple digital advertising channels, including paid search, display advertising, social media, programmatic, and more.
- Collaborate with internal teams to understand campaign objectives and target audience.
- Research and Identify suitable media platforms and negotiate media rates and contracts.
- Monitor, analyze, and optimize media campaigns to maximize return on investment (ROI).
- Generate detailed reports on campaign performance, providing insights and recommendations for improvement.
- Stay up-to-date with industry trends and best practices in media buying.
- Manage relationships with media vendors and partners.
- Lead and train a team of media buying specialists, providing guidance and support.
