Senior Media Buyer

Chefaa is a health and wellness company that provides an online platform for customers to order both their prescriptions and non-pharmaceuticals and have them delivered to their doorstep. As a Senior Media Buyer, you will be tasked with formulating and executing impactful media buying strategies to meet marketing and advertising goals effectively. Your role will be pivotal in enhancing brand visibility and driving targeted audience engagement through strategic media placements and optimizations. Join us at Chefaa to revolutionize the health and wellness industry through innovative media buying practices.

Responsibilities

• Develop and execute media buying strategies to achieve campaign objectives, considering target audience, budget, and media channels.
• Collaborate with the Digital Marketing Manager to allocate media buyer budget effectively, ensuring alignment with overall marketing goals and objectives.
• Build and maintain relationships with media vendors, negotiating rates and terms to secure optimal placements.
•  Monitor campaign performance and make real-time adjustments to optimize reach, frequency, and engagement.
• Manage media budgets effectively, ensuring efficient allocation and adherence to financial targets
• Conducting market research and audience analysis to inform media buying decisions. This includes industry trends, competitor activities, and emerging media opportunities to capitalize on new market developments.
• Collaborate with internal/ external teams to develop compelling ad creatives that resonate with target audiences across various media platforms.
• Monitor costs associated with media buying activities and evaluate return on investment (ROI) to ensure optimal utilization of resources and drive maximum value for the organization.
• Collaborate with the Marketing team to align paid and non-paid marketing efforts, ensuring consistency and Collaboration across all marketing channels.
• Stay up to date with industry best practices and new technologies to continuously improve performance.
• Generate regular reports on campaign performance, providing insights and recommendations for future optimization.

Requirements

• Bachelor's degree in Marketing, Advertising, Business Administration, or related field. 
• 4 years of experience in media buying, with previous experience in developing and executing successful media campaigns.
• Familiarity with media analytics tools such as Google Analytics, Meta Pixel, and other analytic tools
• strong negotiation and communication  skills and ability to build and maintain relationships with media vendors and partners.
• Analytical and strategic  mindset with the ability to interpret data, analyze trends, and draw actionable insights to optimize campaign performance.
• Detail-oriented with strong organizational and time management abilities.
• Creative thinking and problem-solving skills.
• Budget Management Manage media budgets efficiently, overseeing the allocation of funds across various channels an
• Basic knowledge of copywriting