Responsible for planning, executing, and optimizing integrated digital marketing campaigns with a primary focus on social media marketing, paid search and search engine optimization (SEO). The role aims to drive qualified traffic, enhance brand visibility, and achieve lead generation targets in alignment with business objectives.
Develop and implement the digital and inbound marketing strategies for the corporate communications plan in alignment objectives.
Develop and execute SEO strategies to improve organic search rankings and website traffic.
Conduct keyword research, competitor analysis, and on-page/off-page optimization.
Collaborate with content teams to ensure SEO best practices are implemented.
Monitor SEO performance and generate regular reports with actionable insights.
Plan and manage paid search (PPC) campaigns on Google Ads and other platforms.
Manage paid social media advertising (LinkedIn, Facebook, Instagram, etc.).
Optimize campaigns for maximum ROI and conversion rates.
Track, report, and analyze paid campaign performance metrics.
Utilize Google Analytics, Google Search Console, and other analytics tools to monitor traffic, user behavior and campaign success.
Prepare weekly and monthly performance reports with recommendations for improvements.
Work closely with the content, design, and development teams to support integrated digital campaigns.
Stay up to date with digital marketing trends, search engine algorithm changes, and platform updates.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Improve the design, UX, traffic and content of GS Group website(s).
Maintain consistent brand messaging throughout all platforms.
Participate in other projects and perform other tasks as assigned.
