Oversee and manage the company's digital marketing initiatives, including website management, SEO strategies, PPC campaigns, email marketing efforts, and social media advertising.
Develop and execute strategic ad campaigns on LinkedIn and X, ensuring effectiveness and alignment with business goals.
Monitor and analyze market trends, client needs, and competitor activities to inform and adapt marketing strategies.
Utilize Sprout Social and other analytics tools to track, analyze, and report on the performance of digital campaigns.
Optimize digital marketing efforts based on data insights to ensure maximum ROI and effectiveness.
Collaborate with the marketing team to create and implement engaging and targeted content for digital platforms.
Ensure the company’s website is updated, user-friendly, and optimized for search engines to enhance visibility and engagement.
Manage the budget for digital marketing campaigns, ensuring efficient allocation and performance tracking.
Provide regular performance reports, identifying key insights and recommendations for continuous improvement.
Skills:
Proficiency in website management, including familiarity with CMS platforms and basic HTML/CSS knowledge.
In-depth understanding of SEO and SEM best practices, tools, and techniques.
Strong expertise in managing PPC campaigns and optimizing for cost-efficiency and results.
Hands-on experience with social media platforms, including LinkedIn and X, and their advertising tools.
Analytical mindset with the ability to interpret data and generate actionable insights.
Proficiency in digital marketing tools such as Google Analytics, Sprout Social, and email marketing platforms such as mailchimp.
Strong project management and organizational skills to handle multiple campaigns and deadlines.
Excellent written and verbal communication skills for creating compelling content and presenting performance reports.
Collaborative mindset to work effectively with cross-functional teams.
Qualifications:
Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field.
5+ years of experience in digital marketing, with a proven track record of managing and optimizing campaigns across multiple channels and platforms
Demonstrated ability to manage social media presence and ad campaigns effectively on LinkedIn and X.
Experience with analytics tools and marketing performance reporting.
Familiarity with Sprout Social or similar social media management tools is preferred.
Knowledge of the latest digital marketing trends and technologies
