Improve business and family comfort, protection and productivity
The Future Is What We Make It.
When you join Honeywell, you become a member of our Global team of
thinkers, innovators, dreamers and doers who make the things that make the
future.
By changing the way we fly, fueling jets in an eco-friendly way, keeping
buildings smart and safe and even making it possible to breathe on Mars.
Make the Best You.
Working at Honeywell is not just about developing cool things. All
our employees enjoy access to dynamic career opportunities across different
fields and industries.
Join us and Make an Impact.
The Purpose of the Role
The Senior Customer
Marketing Specialist will serve as a strong support in developing and executing customer
marketing initiatives activities across the business.
Aligned to one of the BA businesses, the candidate will drive demand generation activities aligned to strategic
goals and metrics (Marketing Generated Pipeline, Marketing Generated Pipeline
and ROMI for Customer Marketing) and play a key role in business growth, The
candidate will be a driven individual, comfortable bringing ideas and finding solutions
to situations
The candidate will work with internal
stakeholders including business leaders, sales, commercial excellence,
procurement, finance, legal and corporate communications and external
stakeholders like suppliers, channel partners & end users.
Key Responsibilities
- Create, manage and drive the execution of customer marketing and demand generation activity for one of BA META’s businesses, focused on a B2B2C audience
- With the support of the Customer Marketing Leader, develop and execute first-class customer engagement strategies aligned to MGP/MGR metrics for below the line marketing activities (for example: engagements (in-person and virtual), digital, social, email marketing, content creation)
- Work in close conjunction with sales team to engage with and support the dynamic requirements of partners, dealers and distributors to drive business growth
- Functional responsibility for the Lead to Revenue process, with support of the team, to ensure alignment with metrics, (MQL – SQL). Seek areas for improvement and drive support from sales to demonstrate ROMI
- Accurately plan and manage customer marketing budget and reporting, with a focus on ROMI
- Manage multiple activities across the region with different tactics under tight deadlines
Tools and process: good experience of fully utilizing marketing platforms including Work Front, Marketo, NEX and others as necessary to perform daily requirements of the role - MoS and reporting support for BA META CM team: in line with role requirements
- Translation & localization requirements: for marketing materials and content, product information, articles, installation manuals, etc.
- Support website management and content creation (catalogues, brochures, videos, etc)
- Drive continuous improvement and seek ways to do things better, faster and more efficiently
- Be a valued contributor to the BA META Customer Marketing team; driving awareness around the business and value delivered by the function
YOU MUST HAVE
- Previous experience: 7 years+ relevant experience in marketing or closely related function role
- Hands-on knowledge of and track record using effective digital communication strategies, media platforms and channels
B2B2C experience along with experience supporting loyalty & channel programs including driving and tracking MDF usage - Thorough experience with marketing tools: NEX, Marketo, Work Front (or similar Marketing platforms)
- Experience working with external agencies and suppliers
- Tenure at a similar MNC or similar industry
- Bi-lingual; Arabic and English
- Digital first mind-set: experience in managing demand generating activities effectively leveraging digital strategies and ABM
- Proven track record in executing projects to plan on time and to budget
WE VALUE
- Self-starter and keen learner
- Excellent organizational and project planning skills
- Strong communication and presentation skills
- Strong attention to detail and accuracy
- Ability to work in a fast-paced, dynamic, complex and matrixed environment
Our offer
- A culture that fosters inclusion, diversity, and innovation in an international work environment
- Market specific training and ongoing personal development.
- Experienced leaders to support your professional development
We are an equal opportunity employer and
value diversity at our company. We do not discriminate based on race, religion,
color, national origin, gender, sexual orientation, age, marital status,
veteran status, or disability status. We will ensure that individuals with
disabilities are provided reasonable accommodation to participate in the job
application or interview process, to perform crucial job functions, and to
receive other benefits and privileges of employment. Please contact us to
request accommodation.
Join us now and be part of a global team of
thinkers, innovators, dreamers, and doers who make the things that make the
future!
#TheFutureIsWhatWeMakeIt
#LI-Hybrid
Additional Information
- JOB ID: req463810
- Category: Marketing
- Relocation Tier:
- Security Clearance:
- Aviation Authority (FAA for US):
- Band: 03
- Referral Bonus: 0
- Requisition Type: Standard Requisition
- US Citizenship:
- FLSA Statement:
- FLSA CODE: Exempt
