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Cairo
Senior CRM Specialist
We’re looking for a strong CRM Manager who is process driven, with a proven track record of working across the CRM landscape – including campaign management, audience segmentation, automation flows and loyalty. A strategic thinker who can confidently build a CRM roadmap. A problem solver who can deliver solutions in a fast paced direct-to-consumer business.
Job Responsibilities:
Initiate and manage marketing campaigns aimed to improve retention and conversion performance Develop and execute CRM strategies across Email, SMS, WhatsApp and Push Notifications Execute the CRM strategy for Yajny across multiple channels and regions Analyze and interpret results from CRM initiatives to drive continuous improvement of campaigns Build Segments of users and convert them across the funnel Develop and deliver all email automations. Ensure all email templates follow best practice, taking a mobile first approach Manage 3rd party agencies and the development, maintenance and review of contracts and relationships Work alongside the tech team to optimize website and apps with automation flows and loyalty Optimize customer segments and their lifecycle, with the goal of increasing LTV and retention Work alongside Performance Marketing team to align CRM with wider acquisition and re-engagement initiatives
Qualifications:
4+ years of CRM experience with a proven track record of managing budgets to target In-depth knowledge of digital marketing and loyalty principles and the end to end process for campaigns from strategy to deployment In-depth knowledge of CRM best practices and KPIs Detailed knowledge of email regulations and compliance Experience in Clevertap, Send grid and mail chimp. Strong eye for aesthetics, customer centric communications and good digital design Ability to work in a fast-paced, iterative environment
Cairo
Senior CRM Specialist
- You visit our Career Site (you being a “Visitor”)
- You connect with us via our Career Site, to create a profile with us and receive information about current or future vacancies with us (you being a “Connecting Candidate”)
- You apply for a position with us, via our Career Site or a third party service (you being an ”Applying Candidate”)
- We collect information about you from other parties, sites and services, since we believe your profile is of interest for our current or future vacancies (you being a “Sourced Candidate”)
- We receive information about you from our employees or partners, since they believe your profile is of interest for our current or future vacancies (you being a “Referred Candidate”)
- We receive information about you from a Candidate, who lists you as their reference (you being a “Reference”).
Device information - If you visit our Career Site, we will collect information about your device, such as IP address, browser type and version, session behaviour, traffic source, screen resolution, preferred language, geographic location, operating system and device settings/usage.
Technical and statistical data - If you visit our Career Site, we will collect technical and statistical data about your use of the site, such as information about which URLs you visit, and your activity on the site.
Communications data - We will collect and store your communication with us, including the information you provided in the communication. This may include the content of emails, video recordings, messages on social media, the information you add to your account with us, surveys, etc.
Contact details - Such as your name, email address, telephone number and physical address.
Data from interviews, assessments and other information from the recruitment process - Such as notes from interviews with you, assessments and tests made, salary requirements.
Information in your application - Such as your CV, cover letter, work samples, references, letters of recommendation and education.
Information in your public profile - Meaning the information we collect about you from public sources related to your professional experience, such as LinkedIn or the website of your current employer.
Information provided by references - Meaning the information we receive from our employees or partners who refer you to us, or by the persons you have listed as your references.
From public sources. We may collect personal data about you from public sources, such as LinkedIn or the website of your current employer.
From our references. We may receive information about you from our employees or partners (such as recruitment service providers), when they believe your profile is of interest for our current or future vacancies.
From your references. If you provide us with references, we may collect information about you from them.
Data we create ourselves or in cooperation with you. Information about your application and profile is usually created by us, or by us in cooperation with you, during the recruitment process. This may for example include notes from interviews with you, assessments and tests made.
Privacy policy for the ArabyAds employer branding and recruitment
Date of publication: 07-06-2024
We at ArabyAds manage our employer branding and recruitment process through our (the “Career Site”), and by using a related applicant tracking system.
In this privacy policy, we explain how we process your personal data if:
This privacy policy also describes what rights you have when we process your personal data, and how you can exercise these rights.
When we use the term “Candidate” in this privacy policy, we are referring to each of Connecting Candidates; Applying Candidates; Sourced Candidates; and Referred Candidates, unless it’s stated otherwise.
1. About processing of personal data
Personal data is all information that can be directly or indirectly linked to a living, physical person. Examples of personal data are: name, e-mail address, telephone number and IP address. Processing of personal data is any automated use of personal data - such as collecting, creating, analyzing, sharing, and deleting personal data.
There are laws and regulations on how companies may process personal data, so-called data protection laws. Different data protection laws apply to different types of use of personal data, and in different parts of the world. An example of a data protection law that is relevant for our use of your personal data, as described in this privacy policy, is the EU Data Protection Regulation (2016/679, “GDPR”).
Most obligations under the GDPR apply to the so-called data controller. A data controller is the entity that decides for which purposes personal data will be processed, and how the processing will be executed. The data controller can use a so-called data processor. A data processor is an entity that is only allowed to process personal data as instructed by the data controller, and may not use the personal data for its own purposes.
We are the data controller when we process your personal data as described in this Privacy policy.
All individuals
Candidates
All individuals
From the Career Site. If you visit our Career Site, we collect technical and statistical information about how you use the Career Site, and information from your device.
Directly from you. Most of the information we process about you, we receive directly from you, for example when you apply for a position with us or connect with us. You can always choose not to provide us with certain information. However, some personal data is necessary in order for us to process your application or provide you the information you request to get from us.
References
*
From the person for whom you are a reference. If a Candidate lists you as their reference, we will collect your contact details from the candidate to be able to contact y
