Participate in the development of content strategy aligned with short-term and long-term marketing and communication targets and ensure its alignment with corporate strategy and identity, as well as customer needs
Assist in performing content audits to assess how well existing content is performing and content gaps in collaboration with Content Strategist.
Follow-up on the editorial calendar
Assist in establishing style guides that specify the writing style and tone needed to create engaging content for each medium and market in conformance with brand identity
Develop a solid understanding of the target audiences through online and traditional market research, as well as work on project surveys
Collaborate with the other Marcoms teams on generation of content for collaterals, digital media, and events
Create and publish engaging content through research and generation of content based on needs of teams, Company and trends related to our industries and scope of Giza Systems Group.
Develop and edit content for newsletters, collaterals, presentations and reports
Follow industry-related news and generate ideas around trending topics
update published content as needed Employ of analytics to increase user engagement tools, follows on social media and recommendation of content strategies based on metrics
Assist in content distribution and promotion offline and online to increase traffic and engagement
Ensure compliance with law (e.g. copyright and data protection).
Participate in other projects and perform other tasks as assigned
Collaborate with other teams on projects to raise Giza Systems Group profile
Ensure latest content is available to all teams on the different communication channels of the company
