Senior Content Specialist
Job Description
Participate in the development of content strategy aligned with short-term and long-term marketing and communication targets and ensure its alignment with corporate strategy and identity, as well as customer needs Assist in performing content audits to assess how well existing content is performing and content gaps in collaboration with Content Strategist. Follow-up on the editorial calendar Assist in establishing style guides that specify the writing style and tone needed to create engaging content for each medium and market in conformance with brand identity Develop a solid understanding of the target audiences through online and traditional market research, as well as work on project surveys Collaborate with the other Marcoms teams on generation of content for collaterals, digital media, and events Create and publish engaging content through research and generation of content based on needs of teams, Company and trends related to our industries and scope of Giza Systems Group. Develop and edit content for newsletters, collaterals, presentations and reports Follow industry-related news and generate ideas around trending topics update published content as needed Employ of analytics to increase user engagement tools, follows on social media and recommendation of content strategies based on metrics Assist in content distribution and promotion offline and online to increase traffic and engagement Ensure compliance with law (e.g. copyright and data protection). Participate in other projects and perform other tasks as assigned Collaborate with other teams on projects to raise Giza Systems Group profile Ensure latest content is available to all teams on the different communication channels of the company
Personal Skills
Ability to multitask and prioritize projects Ability to work under pressure Excellent analytical, research and problem solving skills Strong people management skills (coaching, motivating, supervising and leadership, etc.) Strong presentation skills Strong sense of initiative, integrity, urgency and ownership Excellent organizational and time management skills Team player and capable of working with minimal supervision
Technical Skills
-Bachelor’s degree in Business Administration, Marketing, Public Relations, Journalism, or in a related field
-Minimum 3 years of experience in a similar position
-Excellent written and verbal communications skills in both Arabic and English
-Outstanding writing and research skills
-Good budgeting skills
-Hands on experience with MS Office.
-Good knowledge of digital marketing and metrics
-WordPress experience is a plus
-Knowledge of SEO and web traffic metrics is also a plus
-Basic technical knowledge of HTML and web publishing
-Strong interpersonal skills and ability to work with all levels ranging from teams, partners and prospects
-Ability to generate creative solutions, manage multiple projects, and achieve successful results aligned with strategies
Education
Bachelor’s degree in Business Administration, Marketing, Public Relations, Journalism, or in a rela
Job Location Cairo, Egypt Job Role Marketing and PR Years of Experience Min: 3 Max: 5
