Job Description
Job Purpose:
Managing the planning, implementation, and control of marketing strategies and programs for the managed portfolio to maintain the maximum sales target.
Key Responsibilities:
- Follow up on current and future projects (NPDs, Campaigns, activations…. etc) to ensure sustainability or gain market share.
- Develop performance reports for the assigned brands to monitor the brand performance and take correct action if needed
- Works closely with the sales team to achieve mutual Targets.
- Handles Digital media activations and posting tracking in coordination with digital marketing to agree upon KPIS.
- Develops marketing plans and strategies to grow and expand the relevant brands within the company in terms of strategic importance.
- Gives briefs to agencies on brand strategy and evaluates proposals and requirements for point of sale.
- Conduct Market research with 3rd party to get customer and market insights.
- Develop brand guidelines and documents to maintain consistency and harmony across the brands’ packaging and communication across different media channels.
- Analyzes market data and sales trends to ensure accurate sales & share targets for each brand, segment & market.
- Keeps Continuous tracking and monitoring of competitors’ activities.
Preferred Candidate
Years of Experience
Min: 6
Residence Location
Cairo,Egypt
Degree
Bachelor's degree / higher diploma
