Search Engine Operation

• SEO (Search Engine Optimization):
  • This focuses on improving a website's organic (non-paid) ranking in search engine results.
  • It involves optimizing website content, structure, and technical aspects to make it more appealing to search engines.

• SEM (Search Engine Marketing):
  • This encompasses both SEO and paid advertising on search engines (like Google Ads).
  • It involves managing paid campaigns to drive traffic to websites.

Key Responsibilities of a Search Engine Operations Professional (SEO/SEM Specialist):

• Keyword Research:
  • Identifying relevant keywords that people use to search for information.
• On-Page Optimization:
  • Optimizing website content, meta tags, headings, and URLs.
• Off-Page Optimization:
  • Building high-quality backlinks from other websites.
• Technical SEO:
  • Ensuring website structure, speed, and mobile-friendliness are optimized.
• Content Strategy:
  • Developing and implementing content plans that align with SEO goals.
• Analytics and Reporting:
  • Monitoring website performance using tools like Google Analytics and Search Console.
  • Analyzing data to identify trends and areas for improvement.
• Paid Campaign Management (SEM):
  • Creating and managing paid search campaigns on platforms like Google Ads.
  • Monitoring campaign performance and adjusting bids and targeting.
• Staying Up-to-Date:
  • Keeping abreast of the latest SEO/SEM trends and algorithm updates.

Typical Skills and Requirements:

• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in keyword research and analysis.
• Experience with 1 SEO/SEM tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz).