Sales Supervisor

KEY ACCOUNTABILITIES & ACTIVITIES

Key Accountabilities

Key Activities

1.    Daily Operations

• Carry out any other tasks assigned to him by the direct Manager.

2.    Sales

·        Lead and supervise a team of Sales Representatives or Sales Executives in a specific territory or for a product line.

·        Provide training, coaching, and guidance to the sales team to ensure they achieve individual and team sales targets

·        Conduct regular performance reviews and offer constructive feedback to help team members improve.

·        Monitor daily sales activities and ensure adherence to the company’s policies and procedures.

·        Ensure the sales team meets or exceeds daily, weekly, and monthly sales targets for assigned products or territory.

·        Develop sales strategies and plans in collaboration with the Sales Manager to maximize market penetration.

·        Monitor sales progress and identify areas where improvements can be made, implementing corrective measures when necessary.

·        Prepare sales forecasts and ensure proper alignment between sales efforts and company goals.

·        Build and maintain strong relationships with key customers, distributors, and retailers.

·        Address customer concerns or issues promptly and effectively to ensure satisfaction and loyalty.

·        Conduct regular visits to clients and retail outlets to monitor product placement, display, and stock levels.

·        Assist the team in resolving customer complaints or escalations.

·        Track and report on the team’s sales performance, including key metrics such as sales volume, revenue, and market share.

·        Analyze market trends, competitor activities, and customer feedback to identify opportunities for improvement.

·        Provide regular updates to senior management on team performance, sales trends, and market insights.

·        Recommend actions to enhance sales performance based on data analysis.

·        Assist in the planning and execution of promotions, campaigns, and sales initiatives.

·        Coordinate with the marketing team to ensure promotional activities are effectively implemented in the field.

·        Ensure product visibility and merchandising at retail locations meet company standards.

·        Ensure that the sales team has the necessary tools and materials to achieve their goals, including promotional items, pricing information, and product knowledge.

·        Monitor stock levels in the market and coordinate with supply chain and logistics teams to ensure product availability.

·        Manage distribution schedules to ensure timely deliveries to customers and retail outlets.

·        Work with the sales team to prevent stock shortages or overstock situations.

·        Ensure the sales team complies with company policies, industry regulations, and safety standards.

·        Maintain accurate records of sales activities, customer interactions, and transactions using CRM or other tools.

·        Ensure the team follows proper sales processes, including documentation, reporting, and compliance with legal requirements.

3.    Policies, Processes & Procedures

·        Follow all relevant departmental policies, processes, standard operating procedures and instructions so that work is carried out in a controlled and consistent manner

4.    Safety, Quality & Environment

·        Comply with all relevant safety, quality and environmental management policies, procedures and controls to ensure a healthy and safe work environment

Main Contacts

Internal

External

Competency & KPI’s

Competency

KPI’s

• Leadership personality
• Ability to persuade and negotiate
• English language proficiency
• Problem solving ability
• monthly sales targets for the region.
• All SKU’s are available in the region according to the company's plan.
• Improve the productivity of key performance indicators for all sales lines within the region.
• Compliance with the company's credit policy.

JOB SPECIFICATIONS

Industry / Domain

FMCG

Necessary Knowledge and Experience

Minimum 3 years of experience in sales and a proven track record of achieving targets. Full knowledge of retail and wholesale sales procedures and knowledge of sales and credit operations and policies

Education and Certification Requirements

Technical College Diploma in Sales and Marketing or equivalent

WORKING CONDITIONS

Working Environment

High Exposure

Degree of Risk - Physical or Mental Injury

Normal