Sales Retail Manager

Sika is a global leader in specialty chemicals, recognized for delivering innovative solutions in bonding, sealing, damping, reinforcing, and protecting. Founded in 1910 in Basel, Switzerland, Sika has grown into a key player serving a wide range of industries, including construction, automotive, and industrial sectors worldwide.

Sika Egypt, established in 1985, is a proud member of Sika AG. Together with its subsidiaries, Modern Waterproofing and MBCC Egypt, Sika Egypt plays a vital role in serving the Egyptian market and the wider region.

Today, Sika Egypt operates through four advanced manufacturing facilities:

Sika Egypt Factory – Borg El Arab City
Sika Manufacturing Factory – Obour City
Modern Waterproofing Factory – Badr City
MBCC Egypt Factory – Sadat City
With a dedicated workforce of over 412 full-time employees, Sika Egypt combines global expertise with local market knowledge to deliver high-quality products and reliable solutions across multiple sectors:
 Concrete
 Waterproofing
 Sealing & Bonding
 Flooring
 Roofing
 Refurbishment
 Industry

Backed by state-of-the-art factories and fully equipped laboratories, Sika Egypt continues to lead the way in innovative technologies, ensuring sustainable growth and customer satisfaction in Egypt and beyond.

• Develop and execute a comprehensive retail strategy to build a strong network of independent retail stores that carry and promote Sika products.
• Identify, approach, and onboard new retail partners to expand Sika's market presence.
• Build and maintain long-term relationships with store owners, managers, and decision-makers.
• Set clear sales targets for retail stores and implement action plans to achieve them.
• Provide ongoing training and product knowledge to retail partners to ensure proper representation of Sika products.
• Conduct regular market visits to assess product placement, competitor activities, and store performance.
• Develop and track sales performance metrics for the retail network and report progress to senior management.
• Work closely with the marketing team to create promotional campaigns tailored to retail stores.
• Ensure optimal product availability and proper merchandising at all retail outlets.
• Analyze sales data, customer feedback, and market trends to adjust strategies and identify growth opportunities.
• Collaborate with internal teams (supply chain, marketing, technical) to ensure smooth operations and customer satisfaction.
• Address and resolve any issues or concerns raised by retail partners promptly and professionally.
• Ensure all agreements and partnerships with retail stores comply with company policies and standards.
• Stay updated on construction chemicals market trends and identify opportunities for Sika to gain competitive advantage in the retail sector.

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 5-7 years of sales experience, preferably in the construction materials, building products, or retail sector.
• Proven track record in developing retail channels and managing external retail partnerships.
• Strong communication, negotiation, and relationship-building skills.
• Ability to work independently, think strategically, and drive results.
• Strong analytical skills with the ability to interpret sales data and market trends.
• Willingness to travel extensively within Egypt.
• Excellent command of English and Arabic.