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Job Description

Principal Accountabilities:


  • Leads the development of impactful in-store execution guidelines to drive success. (Picture of Success)
  • Developing annual plans to achieve sales KPIs and brand objectives at channel and regional levels.
  • Collaborating with regional teams to align selling strategies and adapt best practices to the Egyptian market.
  • Develop channel portfolio and MSL at sub-channel and region levels in addition to analyzing the result to figure out opportunities and work on revised action plan on how to tackle these opportunities.
  • Monitor and enforce in-store visibility guidelines within the retail environment consistently.
  • Planning of new product launches and setting major KPIs and display guidelines for every channel.
  • Participate in demand forecasting process by providing relevant channel data.
  • Point of buying solution management / design

4-6 years of valuable experience in sales and trade marketing roles.


Minimum of 3 years in trade marketing within FMCG, with a traditional trade background. FMCG experience is mandatory.


Excellent stakeholder Management skills.


Strong Analytical Skills


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