Regional Senior Brand Manager

Job Purpose:

Managing the planning, implementation, and control of marketing strategies across the Mena Region for all EVA Cosmetics lines and programs for the managed portfolio to increase brand awareness and maintain the maximum sales target.

Responsibility:

• Plans, implements, and monitors strategic marketing plans and programs to support EVA Cosmetics line with the Mena Region based on in-depth marketing analysis.
• Follow up on current and future projects (NPDs, Campaigns, activations…. etc) to ensure sustainability or gain market share.
•  Handles Digital media activations and posting tracking in coordination with digital marketing to agree upon KPIS.
• Briefs the Sales Team on new developments and product launches to ensure the transfer of full product knowledge to the whole sales force.
• Coordinates the planned events with other teams (Activation team/Warehouse team) to ensure conducting successful events & reaching the maximum reach and engagements with the brand's consumers.
• Carries out trade audits to ensure that merchandising and promotional plans are being implemented. 
• Prepares New Product Development briefs and ensures regular meetings are held to track the project's progress.
• Develops brand guidelines and documents to maintain consistency and harmony across the brands’ packaging and communication across different media channels.
• Analyzes market data and sales trends to ensure accurate sales & share targets for each brand, segment & market.
• Keeps Continuous tracking and monitoring of competitors’ activities.