Job Description
Company Description
Robert Bosch Egypt is a growing company of the Bosch Group located in Cairo, Egypt. We operate in the business divisions Automotive Aftermarket, Power Tools and Security Systems.
At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.
Join in and feel the difference
Job Description
About the Role
We are looking for an innovative and strategic Regional Marketing Communication Group Leader for Africa. This role is critical to drive Bosch's Mobility Aftermarket brand's visibility and engagement across the region. You will lead a dynamic team in executing impactful marketing communication initiatives tailored to our diverse audiences in Africa.
Key Responsibilities:
- Strategic Planning & Execution
- Develop and implement comprehensive marketing communication strategies to drive brand awareness and engagement across Africa.
- Collaborate with local and global teams to align marketing plans with overall business objectives.
- Team Leadership & Development
- Lead, mentor, and grow a high-performing marketing communications team.
- Encourage creativity and innovation within the team while ensuring goals and timelines are met.
- Brand Management
- Uphold and promote brand identity, ensuring consistency across all communication channels and marketing efforts.
- Manage relationships with external agencies and vendors for brand-related projects.
- Integrated Campaigns
- Plan and execute integrated marketing campaigns, leveraging digital and traditional channels to maximize reach and engagement.
- Track and measure campaign performance, adjusting strategies as necessary for optimal results.
- Stakeholder Collaboration
- Work closely with sales, product, and other internal teams to support market launches and communication needs.
- Liaise with key external stakeholders, including media, influencers, and partners, to amplify brand initiatives.
- Market Analysis & Adaptation
- Conduct regular market research to understand trends, consumer behavior, and competitive landscape.
- Use insights to adapt marketing communication strategies and ensure relevance in each region.
- Content Strategy & Management
- Oversee the creation and distribution of compelling content, including social media, press releases, newsletters, and event materials.
- Ensure content is culturally relevant and resonates with diverse audiences across Africa.
- Event Planning & Management
- Lead the planning and execution of regional events, sponsorships, and activations.
- Represent the brand at key industry events and build strong connections with industry stakeholders.
- Budget Management
- Manage and optimize the regional marketing budget, ensuring efficient allocation of resources.
- Provide regular financial reports and forecasts to senior management.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Communication, Business, or a related field.
- 10+ years of experience in marketing communication, with at least 5 years in a leadership role, preferably in a regional or multinational setting.
- Strong understanding of the African market and cultural differences .
- Excellent leadership, project management, and interpersonal skills.
- Proficient in digital marketing, social media strategy, and performance tracking.
- Ability to work effectively in a fast-paced, diverse, and evolving environment.
- Proficient in English; additional French language is a privilege .
