You
will be responsible for creating and managing content, including blog posts,
push notifications, and email marketing.
You
will also analyze and report on the effectiveness of inbound marketing efforts,
and make adjustments as needed.
The
ideal candidate will have experience in inbound marketing, a strong
understanding of digital products, and excellent writing and communication
skills.
Key Responsibilities:
Develop and implement inbound marketing strategies
and campaigns
Create and manage content, including blog posts,
mobile and web notifications and in app messaging, and email marketing
Analyze and report on the effectiveness of
marketing efforts, and make adjustments as needed
Work with the digital products telesales team to
align marketing and sales efforts
Collaborate with other teams, such as design and
product, to create cohesive marketing campaigns
Monitor industry trends and stay up-to-date on new
marketing technologies and techniques
Conduct keyword research and optimize content for
search engines
Analyze website traffic and user behavior to
identify areas for improvement
Measure and report on the success of marketing
campaigns, using metrics such as website traffic, leads, and conversions
Preferred to have a good sense of content
marketing and copy writing.
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