Product/ Brand Manager

Dabur Egypt is a subsidiary of Dabur International, and Dabur International is a wholly-owned subsidiary of Dabur India.
Dabur India Limited is the fourth largest FMCG Company in India. Building on a legacy of quality and experience for over 139 years, Dabur is India's most trusted name today and the world's largest Ayurvedic and Natural Health Care Company.
Established in 1996, Dabur Egypt has emerged as a prominent market leader in Egypt's personal care products industry. The company has carved a niche by specializing in manufacturing a wide range of personal care products, including skin care, hair care, and oral care products.
With a diverse portfolio of brands such as Dabur Amla, Vatika, Vatika Dermoviva, Dabur El-Miswak, Dabur Herbal, Fem, Dabur Red, ORS, Vatika Menz, Vatika Baby, and Amla Kids, Dabur Egypt offers consumers a comprehensive selection of high-quality products to meet their personal care needs.

As a Product Manager, you will be responsible for:

• Deal and follow up with advertising agencies in ATL & BTL activities execution.
• Prepare detailed sales analysis (monthly, quarterly with YOY changes) Primary & Secondary
• Set & prepare all marketing and communication activities for the products (new & existing ones)
• Launch new products (variants of existing products & new products with new concepts) into the Egyptian market to suit the preferences and demands of the consumers.
• Analyze competitors' activities and set a defensive contingency action plan.
• Digital Media coordination as well as initiation of engagement activities to increase the product penetration into the Egyptian market.
• Handle full product launch events and product/s introductory presentations to the distribution team.
• Prepare all the necessary POSM (Point of Sale Materials) for the new & existing products.
• Prepare detailed activation plans for the brands to include: sampling, Shelf space renting, salesmen incentives, and presence in key destinations.
• Identify full competition understanding, pricing strategies of our brands, and other relevant competitors found in the Egyptian market.
• Manage and supervise New product development, from R&D through packaging, design, a promotional campaign to finally launching a product.

• Conduct market research such as customer questionnaires and focus groups, focusing on both business growth and client retention as well as getting new insights & opportunities for growing the business.

To be successful in the role, you should have:

• Bachelor's degree holder with a Marketing major or equivalent. 
• Previous Experience from 4Yrs: 5 Yrs as a brand manager in a manufacturing industry. 
• SAP user is preferred.
• Fluency in English is a must. 
• Excellent communication and Analytical skills.
• Excellent user of MS programs.

What we offer:

• Autonomy and Empowerment to people to make decisions, implement their ideas, and use their initiative.
• Learning and Development programs to add value to individual development through Result Driven Training. You will learn much on the job through regular feedback and coaching from knowledgeable colleagues.
• Attractive Rewards and Benefits are designed to attract, retain, and reward the people who create mutual growth for themselves and the organization.