Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
It’s an exciting time to join bp. We’ve set out a new purpose to reinvent energy for people and our planet. At the heart of this is accelerating our progress on diversity, equity and inclusion - we strive to be a company where everyone can be their best and true selves and reach their full potential.
It’s crucial to us that the differences we see in the world around us are reflected in our workplace. Who you are is what counts, not where you’re from or how you live your life. A culture that values everyone benefits all of us. That’s why, to help our people thrive, we nurture a truly diverse and inclusive environment.
Join our Team and advance your career as
Product & Comms Lead!This role is for Egyptian nationalities only. We would like to encourage candidates of all genders to apply.
In this position, you will be responsible for leading our brand in the North, West and East Africa regions.
In this role you will (be):
- Drive performance of the brand in terms of volume, profit, and market share targets for assigned markets.
- Develop and complete brand communication campaigns to meaningfully differentiate our brands in the market and increase awareness.
- Develop deep customer and consumer insights to guide brand and technology direction.
- Lead consumer and customer engagement strategies for Castrol regarding all target audiences, including Media planning.
- Implement global sponsorships and develop local sponsorships in line with brand strategy.
- Drive Castrol's master brand communication strategy, including PR and digital media.
- Collaborate with the Product Portfolio and NPI Team on the region’s product portfolio.
- Accountable for the development and effective execution of a data-driven consumer engagement plan through using digital best practices Manage the budget to achieve target returns and grow brand value.
You will need to be successful in:
- Proficiency in English and Arabic (French preferred)
- Marketing Bachelor's degree in or related subject area
- Min.7 years confirmed experience in B2C and B2B2C marketing in international FMCG or Marketing led companies
- Extensive experience in matrix organizations, cooperating with internal and external stakeholders
- Proven experience in disciplined brand and product campaign execution
- Experience in the lubricants industry would be an advantage
- Significant business and social insight, understanding industry trends and business context
- Strong influencing and communication skills
- Team-oriented and collaborative approach
We believe that our team is strengthened by diversity. We are committed to encouraging an inclusive environment in which everyone is respected and treated fairly.
Travel Requirement
Negligible travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Advocacy, Brand Communications, Branding Campaigns, Brand Management, Brand Stewardship, Brand Strategy, Business-To-Consumer (B2C) Marketing, Commercial Acumen, Customer Segmentation, Digital Media, FMCG Industry, Generating customer insights, Industry Trends, Influencing, Listening, Media Planning, Offer and product knowledge, Offer Development, Product Portfolio Management, Public Relations (PR), Sector, market, customer and competitor understanding, Sponsorships, Stakeholder Management, Sustainable Communication Strategy, Translating strategy into plans
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
