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Job Description

Location: Fully-Remote (Work from Home), 9 AM - 6 PM EST


We're seeking experienced and dynamic Paid Media Buyers to join their team, serving a diverse range of U.S.-based clients. Submit your application along with your video to be considered for these exciting opportunities


Key Responsibilities:


  • Campaign Management: Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on lead generation, lead conversion, and customer acquisition.


  • Strategy Development: Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments.


  • Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.


  • CRM and CMS Management: Utilize tools like HubSpot, Salesforce, and ClickUp for marketing operations assistance.


  • Use advanced analytics tools such as Google Analytics to monitor and report on campaign performance.


  • Budget Management: Manage and allocate campaign budgets effectively to maximize ROI.


  • Ad Creatives and Copywriting: Design and develop compelling ad creatives, and craft engaging copy that resonates with the target audience.


  • Diverse Campaign Strategy Experience: Develop and implement campaign strategies across various approaches including B2B, B2C, DTC, and lead generation.


What Success Looks Like:


  • Lead Generation Efficiency: Your targeted campaigns have measurably increased lead quality and quantity.


  • Campaign Optimization: Through rigorous A/B testing and analytics, you’ve refined advertising strategies to maximize ROI.


  • Strategic Contribution: Successfully integrated insights to enhance the targeting and effectiveness of campaigns.


Qualifications:


  • Proven Experience: At least 3-5 years in paid media management with significant experience in working with U.S.-based clients.


  • Platform Expertise: Extensive experience in managing and optimizing campaigns on LinkedIn, Instagram, Google Ads, Meta, Pinterest, and Amazon.


  • Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.


  • Technical Skills: Knowledge of HubSpot, Salesforce, ClickUp, and Google Analytics.


  • Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.


  • Creative Skills: Experience in designing ad creatives and crafting compelling copy.


  • Strategic Experience: Proven experience in developing and executing diverse campaign strategies for B2B, B2C, DTC, and lead generation.


This role offers a dynamic opportunity for a Paid Media Buyer to significantly impact our diverse range of clients. If you are results-driven, skilled in digital marketing, and adept at navigating complex campaign landscapes, we invite you to apply and help propel our client's growth.


Application Process:To be considered for this role these steps need to be followed:
  • Fill in the application form


  • Record a video showcasing your skill sets


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