Our client is a dynamic, results-driven company in the real estate sector, specializing in offering quick, competitive property offers through an automated online system.
Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST
About the Role:
The company is looking for a Cold Outreach Email Marketing Specialist to lead and optimize their email marketing efforts using the Instantly platform. This role requires a hands-on, experienced individual who is adept at executing cold outreach strategies, managing high volumes of emails, and generating quality leads to drive the company's growth. If you have experience in cold emailing and automation, and thrive in a fast-paced, results-oriented environment, this could be the role for you.
Key Responsibilities:
Cold Outreach & Email Campaigns: Manage and execute cold email campaigns using the Instantly platform to engage with potential leads and drive conversions. Focus on high-volume, automated outreach while maintaining quality and personalization.
Platform Mastery: Utilize the Instantly platform to its full potential, including configuring campaigns, segmenting audiences, and analyzing performance. Ensure deliverability, avoid spam filters, and manage warm-up processes.
Leads & Data Management: Work closely with the team to input and manage lead data in the system. While you will be provided with some leads, you'll also have the ability to source and identify new leads from various data sources (CRM, LinkedIn, etc.).
A/B Testing & Optimization: Continuously test subject lines, email copy, sending frequency, and other parameters to optimize cold outreach campaigns and improve key metrics such as open rates, response rates, and conversions.
Reporting & Analytics: Provide regular updates on campaign performance, insights into key metrics, and suggestions for improving strategies. Help develop the email marketing strategy based on analytical data.
Team Collaboration: Coordinate with the sales and marketing teams to align on outreach goals, messaging, and tracking. Ensure a seamless handoff of qualified leads to the sales team.
Requirements:
Proven Experience: At least 2-3 years of experience in cold outreach email marketing or a similar sales development role. Strong understanding of the sales process and customer engagement tactics.
Instinctive Instantly Expertise: Deep experience using the Instantly platform, with a strong track record of driving results through email outreach automation.
Sales & Marketing Acumen: Experience with A/B testing, CRM management, and performance analytics. You should know how to optimize email outreach to maximize lead conversions.
High-Volume Outreach: Comfortable managing high volumes of cold outreach emails (10-100K emails/day), and the technical expertise to do so without hitting spam filters.
Communication Skills: Strong written communication skills. Ability to craft personalized cold outreach emails that drive engagement and build relationships.
Attention to Detail: Ability to manage and maintain accurate lead data and ensure emails are consistently personalized and targeted for maximum impact.
Nice to Have:
Experience with CRM systems like HubSpot, Salesforce, or others.
Understanding of the finance or real estate sectors is a plus but not required.
If you are an expert in cold outreach email marketing and Instantly, and you’re excited to take on a hands-on role in driving new business, apply today to join a growing team focused on success!
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