ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are interested in handling distributors that carry our products then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Operator and Trade Marketing acts as the liaison between Marketing, Operators, and Trade Partners. Operators are Restaurants, Hotels, Cafes, and Caterers, while Trade Partners are distributors who sell our products to those Operators.
You will be tasked with bridging the gap between our Global and Local strategies with operators and our distributors by activating different Marketing plans and platforms. You will engage with a range of different internal and external teams, while interfacing closely with our CD (Customer Development) Sales team by creating full year plans to drive reach and penetration of our portfolio.
- Trade partner support: This role will oversee execution and full year strategy and support for our eComm business, buying groups, redistributors, and a majority of our Tier 1-2 distributors. There is tremendous room for growth by using an analytical, creative, strategic mindset accompanied with the ambition to uncover unseen opportunities.
- Design and execute product effective promotional scheme in line with Operator Group / Channel goals to maximize sell out and increase number of dealing customers
- Digital Content: Our website consists of several components (written content, images, specs, allergens & nutritional information) that you need to feed to our customers and their web shops. You will be responsible for regular monitoring and maintenance, ensuring all content is complete and updated for our entire portfolio and innovation items. In addition, you will work with Trade partners to make sure we are meeting their content needs and trouble shoot with internal technical teams as issues arise. This responsibility requires great project management and organizational skills and the ability to work well cross functionally.
- Top product and innovation support & readiness: Our trusted product portfolio healthily drives our business. You will be tasked with creating trade support materials such as Selling Guides for trade partner reps, trainings, assisting with trade show and other event execution, along with overall asset creation to be deployed via Marketing programs with our customers.
- Operator support: Responsible for attracting operators by creating and delivering valuable content and experiences tailored to them. You will form connections that customers are looking for to solves their problems and help UFS be the best solution provider.
- Generating insights: it is crucial to gather market data and insights to improve our operator end-to-end experience and action your learnings to drive different growth strategies that are in line with business goals and objectives
WHAT YOU NEED TO SUCCEED
Experiences & Qualifications
- 3 years experience in Marketing
- Distributor management experience
- Deep understanding of marketing funnels, operator lifecycle & marketing automation journeys
- Thorough knowledge of customer buying journeys and the ability to filter all business decisions through the eyes of our customer
- Ability to create (creative and persuasive) content across a variety of online & offline channels
- Performance measurement & analysis both online & offline
- A digital expert in traffic generation, lead management, content marketing/inbound marketing, conversion optimization, SEO, marketing automation & social media marketing, and digital demand creation
- Agency management
Skills
- Content creation
- Agency management
- Project management & process management in similar FMCG functions
Leadership
- You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
- Critical SOL (Standards of Leadership) Behaviors
- PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
- PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
- CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
- PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
- AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
