Marketing Specialist
Job Description
Creating and executing marketing strategies that enhance ARIA’s products and services visibility, drive sales, and support the overall growth of the business with alignment and supervision from GS Corporate MarComs Department.
Marketing Strategy and Brand Management
- Develop comprehensive marketing plans aligned with business objectives and targeting markets and customer segments.
- Create positioning strategies for products in the market.
- Build and maintain the company’s brand in the market.
- Ensure consistent messaging across all marketing materials and channels.
- Manage brand guidelines to maintain a cohesive brand image and coordinate with Corporate Marcoms in the case of any new developments.
- Track and measure the effectiveness of marketing campaigns.
- Use data to make informed decisions and adjust marketing strategies.
Product Marketing and Sales Support
- Create compelling value propositions and product messaging.
- Develop sales tools and collateral to support the sales team.
- Develop go-to-market strategies for new product or services launches.
- Create compelling value propositions and product messaging.
- Develop sales tools and collateral to support the sales team.
- Develop go-to-market strategies for new product or services launches.
- Create compelling value propositions and product messaging.
- Develop sales tools and collateral to support the sales team.
Digital Marketing & Content Creation:
- Plan and execute digital marketing campaigns including SEO, SEM, email marketing, and social media buying.
- Analyze the performance of digital campaigns and adjust strategies as needed.
- Manage the company’s online presence and improve engagement with online communities.
- Generate, edit, publish and share daily content on different social media platforms (original text, images, video or HTML).
- Plan and execute digital marketing campaigns including SEO, SEM, email marketing, and social media buying.
- Analyze the performance of digital campaigns and adjust strategies as needed.
- Manage the company’s online presence and improve engagement with online communities.
- Generate, edit, publish and share daily content on different social media platforms (original text, images, video or HTML).
Event Planning & On ground Activities
- Plan and execute industry events, trade shows, and webinars.
- Coordinate logistics, marketing materials, and booth designs for events.
- Network with potential customers and industry partners during events.
Personal Skills
Excellent Command in MS Office (Word, PowerPoint and etc.) Excellent written and verbal communications skills in both Arabic and English Knowledge of various social media platforms, best practices, and website analytics. Good research skills Excellent creative and design skills Excellent command of English and Arabic languages Excellent communication and presentation skills Excellent organizational and time management skills
Technical Skills
•Bachelor’s degree in business administration, Marketing, Public Relations, Communications, or related fields.•3-5 years of experience in marketing, particularly within industrial manufacturing or B2B environments.
Job Location Cairo, Egypt Job Role Marketing and PR Years of Experience Min: 3 Max: 6 ARIA Technologies is a responsible and committed full-service solutions provider, OBM, and systems integrator delivering turnkey Smart Manufacturing Solutions to different industrial sectors across the MENA region. Our core competencies as an OBM include the design and implementation of factory automation solutions with programmable motion controllers, information systems, and different ... systems integration capabilities, to enhance and digitalize the production process. Our products and system integration solutions enable our customers to reduce costs and increase productivity, flexibility, process digitalization, and precision of day-to-day operations. Partner and certified as a system integrator for: - Yaskawa Japan, Industrial Robot technologies and solution - Mitsubishi Electric Japan, Industrial Robotics & Automation technologies, and solution - BECKHOF Germany, Industrial Automation technologies and solution - COGNEX USA, Industrial Smart Vision technologies and solution - FESTO Germany, Industrial Pneumatic system technologies and solution
