Job Description
Join Garment IO as a Marketing and PR Specialist, you will develop and implement strategic marketing and sales initiatives to enhance the company's brand presence and drive revenue growth. With a focus on marketing strategies, social media management, lead generation, and customer engagement, this role will be responsible for increasing awareness, generating qualified leads, and fostering long-term customer relationships. The ideal candidate will have a strong background in digital marketing, content creation, and customer relationship management, with a proven track record of delivering successful marketing and sales campaigns.
Responsibilities - Develop and execute a global branding campaign highlighting the company's strengths and unique selling points.
- Generate high-quality content for various platforms, including social media and websites.
- Manage the company's social media presence, creating and curating content that engages and grows our audience.
- Develop and execute content calendars and schedules.
- Create a comprehensive content strategy and editorial calendar.
- Regularly update and maintain SEO best practices to enhance online visibility.
- Plan and execute events to boost brand visibility and engage key stakeholders.
- Leverage events to showcase the company's strengths and innovations.
- Develop and manage a library of visual assets for marketing materials.
- Prepare for and attend external meetings with clients and investors, representing the company's brand and values.
- Make data-driven decisions to optimize marketing campaigns.
- Implement and utilize analytics tools (e.g., Google Analytics, social media analytics).
- Ensure all communications reflect the company’s core values and brand identity.
- Maintain consistency across all platforms and channels.
- Stay informed about industry trends and competitor activities to inform marketing strategies and maintain a competitive edge.
- Identify target markets and develop a robust sales pipeline.
- Generate and nurture leads through targeted marketing campaigns and strategies.
- Assist the sales team with product demonstrations to potential clients, showcasing key features and benefits.
- Use CRM tools to manage leads and track sales activities.
- Conduct regular alignment meetings between the sales and marketing teams.
Requirements- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven 3 years experience at least in sales and/or marketing roles, with a strong understanding of both disciplines.
- Excellent communication and interpersonal skills, with the ability to convey complex ideas effectively and information between departments.
- Ability to think strategically and develop innovative solutions to challenges.
- Experience with CRM software and sales automation tools preferred.
- Demonstrated ability to work collaboratively in a cross-functional team environment.
- High level of initiative and self-motivation, with a proactive approach to problem-solving.
- Self-motivated, adaptable, and resilient in a dynamic environment.
- Excellent command of written and spoken English.
- Additional language proficiency is a plus.
Benefits - Social insurance
- Medical insurance
- Transportation allowance
- Education allowance
Working Conditions- Friday & Saturday are off
- Flexible work environment with 8-hour workdays.
- Hybrid work-week
