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Job Description

Marketing Campaign Management:


●Develop and execute end-to-end marketing campaigns, including defining target audience, messaging, content creation, and distribution channels.


●Collaborate with content and design teams to create compelling assets tailored needs and pain points.


●Deliver Marketing Activity Plan


Marketing Strategy:


●Deliver and support the Marketing Strategy through country STRAP-and monitor market dynamics of the country


Marketing Technology Utilization:


●Manage and optimize marketing automation platforms (e.g.,Hubspot) to facilitate lead nurturing, scoring, and conversion.


●Oversee CRM systems (e.g., Salesforce) to track leads, opportunities, and customer interactions.


●Leverage marketing technologies to implement personalized and data-driven marketing strategies.


Data Analysis and Reporting:


●Utilize advanced analytics tools to assess the effectiveness of marketing initiatives, analyzing metrics such as lead quality, conversion rates, and pipeline contribution.


●Generate reports and dashboards to provide actionable insights to both marketing and sales teams.


●Collaborate with sales operations to ensure accurate data tracking and reporting across systems.


Process/Portfolio Optimization and Workflow Enhancement:


●Identify opportunities to streamline marketing processes, from lead acquisition to conversion.


●Implement and improve workflows, ensuring that lead handoffs between marketing and sales are seamless and effective.


●Collaborate with teams to maintain a unified approach in customer engagement strategies.


●Support Regional projects like Plutus, Harmonica


Account-Based Marketing (ABM):


●Collaborate with sales teams to develop and execute targeted account-based marketing campaigns.


●Utilize data-driven insights to personalize marketing efforts for specific high-value accounts.


●Monitor and report on the effectiveness of ABM campaigns in driving engagement and revenue.


Sales Alignment and Collaboration:


●Maintain a close working relationship with sales teams to ensure alignment on lead qualification criteria, nurturing strategies, and campaign objectives.


●Facilitate regular communication between marketing and sales to optimize lead handoffs and improve overall lead-to-revenue conversion.


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