Marketing Campaign Management:
●Develop and execute end-to-end marketing campaigns, including defining target audience, messaging, content creation, and distribution channels.
●Collaborate with content and design teams to create compelling assets tailored needs and pain points.
●Deliver Marketing Activity Plan
Marketing Strategy:
●Deliver and support the Marketing Strategy through country STRAP-and monitor market dynamics of the country
Marketing Technology Utilization:
●Manage and optimize marketing automation platforms (e.g.,Hubspot) to facilitate lead nurturing, scoring, and conversion.
●Oversee CRM systems (e.g., Salesforce) to track leads, opportunities, and customer interactions.
●Leverage marketing technologies to implement personalized and data-driven marketing strategies.
Data Analysis and Reporting:
●Utilize advanced analytics tools to assess the effectiveness of marketing initiatives, analyzing metrics such as lead quality, conversion rates, and pipeline contribution.
●Generate reports and dashboards to provide actionable insights to both marketing and sales teams.
●Collaborate with sales operations to ensure accurate data tracking and reporting across systems.
Process/Portfolio Optimization and Workflow Enhancement:
●Identify opportunities to streamline marketing processes, from lead acquisition to conversion.
●Implement and improve workflows, ensuring that lead handoffs between marketing and sales are seamless and effective.
●Collaborate with teams to maintain a unified approach in customer engagement strategies.
●Support Regional projects like Plutus, Harmonica
Account-Based Marketing (ABM):
●Collaborate with sales teams to develop and execute targeted account-based marketing campaigns.
●Utilize data-driven insights to personalize marketing efforts for specific high-value accounts.
●Monitor and report on the effectiveness of ABM campaigns in driving engagement and revenue.
Sales Alignment and Collaboration:
●Maintain a close working relationship with sales teams to ensure alignment on lead qualification criteria, nurturing strategies, and campaign objectives.
●Facilitate regular communication between marketing and sales to optimize lead handoffs and improve overall lead-to-revenue conversion.