Job Description
Our client is a prominent player in the Fintech sector.
Position Overview:
We are seeking a dynamic and results-oriented Marketing Lead to drive our marketing efforts and enhance our brand presence in the market. The ideal candidate will be responsible for developing marketing strategies, managing campaigns, and leading a talented marketing team to achieve business objectives.
- Design and implement innovative marketing strategies and campaigns to increase brand awareness and customer engagement.
- Collect and analyze market data and customer feedback to inform marketing decisions.
- Collaborate with cross-functional teams to ensure marketing initiatives align with product development and sales goals.
- Manage the marketing budget and ensure effective allocation of resources.
- Oversee the creation of compelling marketing content across digital and traditional channels.
- Monitor and report on the performance of marketing campaigns and adjust strategies as necessary.
- Build relationships with external partners, media outlets, and influencers to promote the brand.